restaurant chatbot blueprint illustration

Restaurant chatbot blueprint (copy and paste template)

If you have a traditional restaurant with catering and/or take out, a fast food restaurant, or delivery food service, this restaurant chatbot blueprint can help you in your business. If you have a menu, a few different food options, and perhaps a few added services, you…

Facebook ad metrics illustration

Tracking results – Facebook ad metrics

When it comes to metrics that evaluate results, some are far more important than others. The likes, shares, and clicks that your Facebook ad generates, the conversions that occur from that ad, leads generated from that ad: are all important to evaluate the overall success of…

Chatbot blueprint for coaching business

Chatbot blueprint for coaching business

There are a lot of ways to use a chatbot. Facebook Messenger bots give you an opportunity to engage with your followers, answer their questions, or guide them – and all of this through an automated tool. You don’t even have to look at the conversation,…

how can a blog help in seo

How a business blog can help in SEO

How to optimize your blog for SEO If you have a business blog, you probably know the importance of it. A recent study shows that although roughly 60% of businesses have blogs, about 2/3 of them haven’t been updated in the past year! If you want to…

b2c content writer

How to write effective B2C content

Does your business serve individual customers? If so, you know you have to create well-structured B2C content (business to consumer) to grab readers’ attention and turn it into excitement. It’s not that difficult if you do some research before you publish your content. There are 2 important…

FB lead ads

‘Facebook Lead Ads’ Secrets

Why Facebook lead ads? When you collect a lead’s personal info, you send them to a dedicated landing page where they can enter their email address and get access to a freebie. Quality leads usually do that. They are so interested in your offering that they…

social media marketing strategy illustration

Creating a social media marketing strategy

Social media is everywhere. It has changed the way people live and communicate. 2.77 billion people have some active social media profile. It’s addictive. Half of the social media users check their social media platforms first thing in the morning. 71% of social media users are…

billboard empty

Ads that don’t work – don’t make these mistakes

Business owners sometimes think: “This ad didn’t generate any sales, but at least it built up our name in the marketplace”. In my opinion, this ad is unsuccessful. An ad that doesn’t work. An ad is successful when it makes money. If it builds your brand,…

get rid of bad backlinks

Identify and get rid of bad backlinks

Link building is important for rankings, but if you don’t know what you are doing, it can ruin your SEO. So what should you do? One very important step to using link building to improve your SEO (and not harm it): Identify and remove bad backlinks.…

fb ad strategy

Facebook ad strategy in 5 easy steps

Facebook has become an essential online marketing channel for small businesses. Therefore, there’s a huge potential in creating Facebook advertisements. Developing advertising strategies on Facebook is easier than you expect, and almost everyone you would want to reach is there. Users go to Facebook to see…

print technologies paper and pen

Print Technologies Are Reviving Print Marketing

Print Marketing Isn’t Dead! Long Live Print! (Part 2 of 2) In our previous post, we talked about some of the reasons that print marketing is still very much alive and growing again in popularity. In this post, let’s take a look at some of the…

print marketing isnt dead

Print Marketing Is Dead – Long Live Print!

Print Marketing Isn’t Dead! (Part 1 of 2) “Print marketing is dead” is a statement I have heard numerous times in the past few years. In this world of digital, well, everything, printed documents are often considered a dying holdover from a different age. In many…

email marketing and blogs

How email marketing and blogs can work together

Every marketer knows the importance of email marketing and blogging. They can work individually, but you can support each other’s goal and basically help your email marketing and blogs work together. This means that if you create a marketing strategy that combines blogging and email marketing…

email design blog

10 Beautiful And Smart Email Designs

Generate opt-in leads, set up a lead-nurturing email series, segment your lists, write email copy, check your email stats… it often feels like an email marketer’s life is overwhelming! And what kind of marketing is really marketing if there is no creativity involved, right? This desire…

competitor research

Competitor research – Analyze how your competition is doing

There are a lot of reasons and benefits to doing competitor research. Some of the top reasons include: Learning what customers are talking about Understand where your product or service stands in the market Determine the customer’s pain point Know the strengths and weaknesses of your…