You have probably heard about SEO, and that it is a great marketing tool. But you’re probably asking yourself: why do I need SEO?
First of all, Search Engine Optimization is an investment, not a cost.
If you are on page 2 of a Google search, not too many people will find your website. But if you optimize your website, and rank only 3 places higher, you will be in the 4th or 5th spot on the first page, which dramatically increases your visibility and chances of getting a lead, and a customer.
This is just one reason why should you invest in SEO. Here are 10 more:
SEO is free advertising
SEO lets you dictate how your business should be featured in search results.
Your title tags are your headlines, your meta descriptions are your ad content. Create them this way! If you don’t, Google will decide which part of your content it will display to visitors.
And that’s not good for business at all. It’s like letting your competitor write the content for your next ad!
SEO can increase sales
SEO will increase your sales without increasing your marketing costs. In other words, you can grow profits without spending money on it.
SEO plays an important role in the research and buying cycle. It’s like a prospect magnet, attracting potential buyers to your website through critical and relevant keywords and phrases.
The best part of SEO is the ability to track and refine the entire process. Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors’ behavior and website performance.
Always test, measure, and change if needed.
It helps to create a better user experience
Good user experience helps you rank higher, and SEO helps in it.
The search engines want to see high quality content, user engagement, interaction with relevant photos and videos – everything that helps create a better user experience. In other words, by optimizing your site for SEO, you’re automatically also improving your user experience.
SEO is cost effective
Over years, SEO has been proven to be one of the most cost-effective forms of online marketing, and delivers one of the best returns on investment (ROI).
The better your SEO is, and the more pages you can index to your website, the easier it will be to keep the momentum going. The seeds that you plant today will grow and bloom continuously in the next few months, or even years.
SEO brings you qualified leads
Unlike advertising, you aren’t trying to push information in front of people who might not be interested at the time. You push your content in front of people who are actually searching for it, and need the information the most.
It builds trust and credibility
If you are at the top of the search, people think you are the best. This is simple psychology.
These days, everybody “Googles it”. If you’re there, it goes a long way in boosting your credibility.
But you need more than that. You have to make those prospects click and visit your site. Write your meta descriptions about them, their needs, their fear, and tailor your title tags to catch their interest.
It helps build your brand
When people see you in the search, they get used to your brand. They will recognize whenever they will see you on Facebook, on a billboard, or anywhere you are advertising.
Your website’s title and meta description tags can send a powerful statement that strengthens your brand, while helping communicate a marketing message based on your strategic business goals.
You can include your brand’s name in the title tags, so it can be visible with every result your site displayed.
SEO can drive offline sales
Even if you have a local store, it’s beneficial to use digital marketing and SEO.
A Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline.
It means people make the buying decision on the internet first, and make the final purchase in store.
SEO brings these people to your website, where they can learn more about your product and make the buying decision.
It increases traffic
If your SEO effort is effective, you will rank higher in searches. And with this, you can drive more traffic to your website.
Traffic is your ultimate goal to generate leads, qualify prospects and attract potential new customers.
But unless people can find it, your website is useless, no matter how well optimized it is. SEO plays an invaluable role here.
It gets your website found, noticed, and read.
Every business needs SEO. By using it right, you can be one step ahead of your competitor, you can spread the word about your website, and increase conversions.
And once you start to do it right, you will get a better ranking, attract more traffic, generate more profit, and get more money out from every SEO dollar. This is a long-term process with long-term results.
These are just a few reasons why you need SEO, There are many more benefits besides these. What is your number one reason? Share with us in the comments!