A few different ways how to use a chatbot:
People ask me:
“Are chatbots going to fade away soon?”
“Are chatbots the end of email marketing?”
My answer is: chatbots are just one of the many marketing tools that can help with your overall marketing performance. They are not meant to be a stand-alone solution, but part of a comprehensive marketing strategy.
Used correctly, chatbots can work great along with your other marketing strategies.
Let’s take a look at some of the applications where you can use a chatbot:
This is one of the most common strategies that companies use. The goal is simple: get new leads to sign up to be on your email list.
Once the conversation is triggered, the bot can segment the prospects by asking for a few details (gender preference, areas of interest, preferred frequency, etc.) and save the data.
The company then knows who the lead is, what their demographic profile is like, what kind of information they are interested in, and therefore which product they are likely to buy.
Chatbots can provide a really easy way to grow your subscribers and extend the reach of your email marketing.
Use a Chatbot at checkout
Users can buy your product on their phones using a chatbot. They simply go on your Facebook page and start chatting. The Chatbot can then present the products, offer customized options, answer their questions, and take their order.
Use a Chatbot to help the customer find the right product
Chatbots can look up previously-saved information, and use that information to show relevant offers to the prospect.
For example, many consumers know they want to buy a coat, but might not have a particular item in mind. You can use chatbots to offer product suggestions based on their preferences (color, style, brand, etc.). Or imagine a furniture store with different furniture and accessories, with a chatbot presenting patterns and materials based on a customer’s saved data. It can be virtually anything.
The primary purpose of customer support chatbots is to quickly provide troubleshooting answers and address customer complaints, based on a series of pre-set keywords and menu items. They can also be used check the status of an order, provide automated account updates, or virtually any other process that involves interpreting a simple customer response and retrieving data. They can also be set to recognize when it’s time for human intervention, if needed.
These are just a few ways how to use a chatbot. The options are endless…
Chatbots are great method for opening up a conversation with your customers, whether as a sales tool, or to help them resolve problems. Use them along with your other marketing tools to ensure customer satisfaction and to make tasks easier.
How do you use your chatbot, and which industry are you in? Share with us in the comments below.