43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business.

In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names in the business.

I’m sure if you read them, they will make you a bit better in digital marketing.

If you find some of the marketing quotes interesting, leave your comment in the section below!


  1. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
  2. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
  3. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
  4. “Today it’s important to be present, be relevant and add value.” – Nick Besbeas
  5. “Content Marketing is a commitment, not a campaign.” – Jon Buscall, Head of Moondog Marketing
  6. “Make your customer the hero of your stories.” – Ann Handley
  7. “The buyer journey is nothing more than a series of questions that must be answered.” – IDC
  8. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
  9. “Don’t find customers for your products, find products for your customers.”  – Seth Godin
  10. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker
  11. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” – Sergio Zyman
  12. “The aim of marketing is to make selling superfluous.” – Peter Drucker
  13. “If you have more money than brains you should focus on outbound If you have more brains than money, you should focus on inboundmarketing.” – Guy Kawasaki
  14. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
  15. “Marketing takes a day to learn and a lifetime to master.” – Phil Kolter
  16. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
  17. “There is nothing more valuable than a spotless reputation.” – William Shakespeare
  18. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
  19. “Content is fire, social media is gasoline.” – Jay Baer
  20. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”  – Michael Brenner
  21. “Content is King but engagement is Queen, and the lady rules the house!” –Mari Smith
  22. “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore
  23. “The best marketing doesn’t feel like marketing.”  – Tom Fishburne
  24. “You can’t be everything to everyone but you can be something to someone.” –  Drew Davis, Brandscaping
  25. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
  26. “Social media creates communities, not markets.” – Don Schultz
  27. “Not viewing your email marketing as content is a mistake.” – Chris Baggott
  28. “The cost of being wrong is less than the cost of doing nothing.” Seth Godin
  29. “Failure is an option” – Matthew Schwartz
  30. “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst
  31. “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” – Neil Patel
  32. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark, Copyblogger
  33. “Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines
  34. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley
  35. “Just because you canmeasure everything doesn’t mean that you should.” – W. Edward Deming
  36. “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral
  37. “Social media allows big companies to act small again.” – Jay Baer
  38. “Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams
  39. “You can’t expect to just write and have visitors come to you – that’s too passive.” – Anita Campbell
  40. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton
  41. “You can’t sell anything if you can’t tell anything.” – Beth Comstock
  42. “Never let ads write checks your website can’t cash.” – Avinash Kaushik
  43. “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” – Elizabeth Gardner

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