But what about other methods you can build your brand and sell your product?
Wikipedia says: “Marketing channels are the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It’s a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.”
52 marketing channels you can choose from:
Successful entrepreneurs break down their loyal customer base by demographics. You then target these different demographic groups by placing printed ads in publications that your target audience reads.
Print publications such as magazines and newspapers offer advertising opportunities at all geographic levels.
- Keep the copy short – no more than five to 10 words
- Treat them like a billboard
- Make it look like an ad
- Keep the branding consistent
Regulations depend on who has authority over the street, typically a city or regional government.
If your content is well-written, and your call to action is on point, it can encourage conversions, resulting in more revenue per visitor.
92% of customers prefer that media messages sound like a story. Nobody wants to be sold to, but telling a story helps consumers understand a particular problem and see how other people overcome it, and pushes them closer to buying.
Testimonials work because they aren’t sales pitches. They build trust, and because people see that your product worked for others, they are more likely to make a purchase. You’re using real people to show success with your product or service.
An important aspect of SEO is making your website easy to understand for both users and search engine robots. It results in increased organic traffic.
Think about where your audience is hanging out, and give away your flyers. They are cost-effective, and have a high return-on-investment.
Direct mailing is highly targeted. Each direct mail campaign can be tailored for a specific audience, from new to existing customers.
It’s a model of internet marketing in which advertisers pay a fee each time someone clicks on their ad.
AdWords (Google’s successful pay-per-click [PPC] advertising system) can work for almost any type of business.
The basic of marketing channels.
- Your customers expect it
- Your competitors all have company websites
- You don’t need extensive coding or technical skills
- You’ll show up in Google search results
- It saves money in the long term
- You can keep your customers informed
- Target a wider audience
- It builds your ego and self-confidence
- It helps you be recognized as a trustworthy expert
- It gives extra value to your customers
- It can even make money
Social media is one of the most popular of today’s marketing channels. One of the reasons this is important is because social media ads allow targeting and retargeting. You can target users for example by location, education level, industry, and even by purchase history and the pages they’ve visited.
Many students feel nervous in a real classroom, especially those who are shy or quiet. Online discussion boards are great for these individuals, as they can actively participate in the class without feeling the overwhelming anxiety.
Videos and live videos could be your best marketing channels. Adding a product video on your landing page can increase conversions by 80%.
They inform, entertain, engage audiences, and create an opportunity to get new visitors.
Blog posts bring a wide range of benefits. If your business is online, they are one of your most important marketing channels. By offering great and interesting content on your site, blog posts:
- Drive traffic to your website
- Rank you higher in search results
- Convert traffic into leads
- Help establish you as an authority
- Yield long-term results
You can’t completely eliminate fluctuation (lose some and gain some) in customers, but a thoughtful newsletter campaign keeps your customers in the sales funnel. By regularly introducing your latest offers and updates to them, customers will feel like you’re consistently improving your services and stay engaged with your brand.
It’s effective. For example, Dropbox went from 100,000 users to 4 million in 15 months with a referral program.
An advertising balloon can be seen miles away and even if some people don’t notice the name of the advertiser, some will surely be curious enough to see what is flying in the air.
As a retail store, your window displays are an effective marketing tool you can use. They will encourage someone who just walks by to enter your store and increase chances that they become a customer.
If you set a maximum number of attendees, then people will be more inclined to sign up because they don’t want to miss out on something cool.
A primary purpose of a contest is to generate new leads, collect email addresses, and create some buzz in your industry or market.
This is a great but often overlooked method of promoting your product or lead magnet. If you send significant amount of emails (also in autoresponders), put your signature to use!
People admire those who help others and participate in charities. Animal shelters can be a good choice as you can sell almost anything by associating it with puppies or kittens.
Cross-promotion is easy, it’s free, and it often has long-term benefits for your brand.
Offering free consultations help you pull a lead into the sales funnel and sell them more easily.
You kill two birds with one stone. You educate your customers on how to use your product and create interest, pushing them closer to the purchasing decision.
It’s not easy to create awareness and fill your seminars with attendees, but they have several benefits like building face-to-face relationships with your customers, and present a great way to sell your product at the end.
The average American watches more than five hours of live television every day. It’s a great opportunity to catch their attention and introduce your product.
Magazine consumers are more likely to read magazine ads that carry compelling images.
More than 243 million American adults listen to the radio each month. It’s a huge audience, and can be segmented by region and audience demographics.
Americans spend more time today than ever in their vehicles. Outdoor billboards are in the face of the customer while they drive.
Exhibiting at an industrial exposition (expo) can be a great way to advertise to a target market and create brand awareness.
Being involved in a trade show, you can build real relationships with your customers, and generate leads from the visitors to your display booth.
Events offer a unique opportunity for people to interact with your brand to know more about the company’s personality, ask their questions and engage with your brand.
The major benefit of Yelp is the engaged yelpers. The site works like word-of-mouth advertising for the digital world with 148 million reviews.
Wikipedia says: “It is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites.”
You can share them with potential customers, loyal clients, or mail them as a DM.
Your card can ask the reader to bring the card into your store for a special discount. Or it can tell them to use a special promo code when purchasing from your website. And your competitor won’t know about it.
The A.C. Nielson Co, an independent marketing research firm, reveals that 95% of all shoppers like coupons. And 60% actively look for coupons.
Sometimes your marketing materials will be the first thing a potential customer sees so you need them to be good. You can say anything about your company’s high-quality products and world-famous customer service, but if your marketing materials don’t reflect this professionalism, you are just speaking empty words.
Telephone marketing can offer several benefits. Unlike in text or email, you can talk to the customer directly: ask questions, find out what their needs and motivators are, and eliminate their fears.
Nearly 60 million consumers search on yellowpages.com per month.
Community bulletin boards
You can find public bulletin boards throughout communities. Look in libraries, grocery stores, schools, post offices, convenience stores, and health clubs.
About 62% of consumers search online for reviews and information before purchasing a product.
Gift certificates/Gift cards
People want the option to shop and buy whenever they want, whether it’s online or in person. Gift cards can allow them to do just that.
Affiliate marketing is when online retailers pay commissions to other sites to promote them, and grow their revenue (actually both of their revenue).
Club and association memberships
People like to belong to a community. Give them one! Closed membership groups are a great way to make your customer feel more valuable.
Because local listings are limited to businesses located within a small geographic area, it is much easier to be included, especially if you have a physical location there.
This is my initial list of marketing channels. Please review the list and let me know if something is missing.
What is the best of your marketing channels? Share it with us in the comment!
Share your ideas in the comment section!
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