Author: Krisztina Rudnay

YouTube SEO and measuring results

With more than a billion active users, YouTube is not just a place to post or look for funny videos and pranks anymore. YouTube is the second largest search engine after Google, and where a lot of people go to look for product demos, first-use experiences, and …

Benefits VS Features in Sales Copy

Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale.…

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

The best short headline formulas

The headline is everything Your headline should be clear and interesting, and focus on your audience’s problem. Create clear headlines that clearly articulate how the article or the product will solve their problem. An effective headline combines a powerful benefit with the promise of useful information…

The secret what makes your offer compelling

What is a compelling offer? A compelling offer is a valuable package deal that brings the customer a bigger benefit than just a simple product or service. A compelling offer is one that is so appealing that when customers hear it, they can’t say “NO”. By…

Market research: The Ultimate Guide

Market research can give a business line of sight into what new products and services may bring new, profitable opportunities, and what market segments may be underserved and ripe for the picking. Market research can also provide insights into whether a business is effectively meeting its…

Laser audience targeting: How to create a detailed buyer persona?

The “ideal customer” image One method of defining your ideal customer is to create an “imaginary” character that represents that customer, called a buyer persona. The more detailed you can make this persona, the better you will know what and how to market them. Think about…

Where to use your lead magnet

Who doesn’t need a lead magnet? We talk a lot about the importance of having a powerful lead magnet. But one of the questions I hear a lot is: “Where should I promote to make it the most effective?” Here are some of the most effective…