Author: Krisztina Rudnay
I’m Krisztina Rudnay, marketing consultant – Certified Email Marketing Specialist. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.
email open rates by industry illustration

Email Open Rates by Industry

Email Open rate Comparison by Industry Chart Have you wondered if enough people open your emails? Are you frustrated with your low open rates? Take a look at these charts to find out the average open rate in your industry:   As of April 2018: Business…

Facebook ads structure

Understanding the Facebook ads structure

The Facebook ads structure has 3 different levels: ad campaign, ad sets, and ads creative. They are referred to as ad objects. Campaigns contain ad sets Ad sets exist a level below campaigns, and contain ads Ads belong to ad sets, which in turn belong to campaigns Editing an existing…

Facebook offer ad

Creating a Facebook “Offer Ad”

Before you get started To create a Facebook offer ad for a Page, you must be an admin. If you’ve just created a Page, the option to create an offer becomes available after three days. Things to remember about a Facebook offer ad: You can’t edit…

the perfect chatbot flow

The perfect chatbot flow

The 4 main elements of a compelling chatbot flow copy Many marketers think that writing a chatbot flow is a quick task that only takes a few minutes. It is not. You have to craft a compelling conversation with engaging copy if you want your chatbot…

social media competitor analysis

Social media competitor analysis

Coming up with a social media marketing strategy is not an easy task. You can have a better picture if you closely monitor your competitors’ strategies, use the things that work, and learn from their mistakes. It can help you turn an average strategy into a…

restaurant chatbot blueprint illustration

Restaurant chatbot blueprint (copy and paste template)

If you have a traditional restaurant with catering and/or take out, a fast food restaurant, or delivery food service, this restaurant chatbot blueprint can help you in your business. If you have a menu, a few different food options, and perhaps a few added services, you…

Facebook ad metrics illustration

Tracking results – Facebook ad metrics

When it comes to metrics that evaluate results, some are far more important than others. The likes, shares, and clicks that your Facebook ad generates, the conversions that occur from that ad, leads generated from that ad: are all important to evaluate the overall success of…

Chatbot blueprint for coaching business

Chatbot blueprint for coaching business

There are a lot of ways to use a chatbot. Facebook Messenger bots give you an opportunity to engage with your followers, answer their questions, or guide them – and all of this through an automated tool. You don’t even have to look at the conversation,…

how can a blog help in seo

How a business blog can help in SEO

How to optimize your blog for SEO If you have a business blog, you probably know the importance of it. A recent study shows that although roughly 60% of businesses have blogs, about 2/3 of them haven’t been updated in the past year! If you want to…

b2c content writer

How to write effective B2C content

Does your business serve individual customers? If so, you know you have to create well-structured B2C content (business to consumer) to grab readers’ attention and turn it into excitement. It’s not that difficult if you do some research before you publish your content. There are 2 important…

FB lead ads

‘Facebook Lead Ads’ Secrets

Why Facebook lead ads? When you collect a lead’s personal info, you send them to a dedicated landing page where they can enter their email address and get access to a freebie. Quality leads usually do that. They are so interested in your offering that they…

social media marketing strategy illustration

Creating a social media marketing strategy

Social media is everywhere. It has changed the way people live and communicate. 2.77 billion people have some active social media profile. It’s addictive. Half of the social media users check their social media platforms first thing in the morning. 71% of social media users are…

billboard empty

Ads that don’t work – don’t make these mistakes

Business owners sometimes think: “This ad didn’t generate any sales, but at least it built up our name in the marketplace”. In my opinion, this ad is unsuccessful. An ad that doesn’t work. An ad is successful when it makes money. If it builds your brand,…

get rid of bad backlinks

Identify and get rid of bad backlinks

Link building is important for rankings, but if you don’t know what you are doing, it can ruin your SEO. So what should you do? One very important step to using link building to improve your SEO (and not harm it): Identify and remove bad backlinks.…