Author: Krisztina Rudnay
I’m Krisztina Rudnay, marketing consultant – Certified Email Marketing Specialist. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.
make a customer buy again

Tactics you can use to make a customer buy again

1. Upselling “Would you like fries and a drink with that?” this is the famous question that makes hundreds of million dollars for McDonalds. Robert Cialdini talks about it in his book “The Psychology of Persuasion”. He calls it the contrast principle. It comes into play…

5 marketing strategies

The only 5 marketing strategies you will ever need

You don’t have to be super creative or a genius to market your small business. You only need 5 marketing strategies. How many do you use? While many companies make a super-detailed, super-expensive, marketing campaign using only the newest technology, there are only 5 main strategy…

My favorite ads

Here are some of my favorite ads. If you ever created ads, you know it’s not easy. And there are a lot of things play in role: how to structure the ads, what kind of media to use, how to craft the message, what colors to…

6 ideas how to re-purpose your Facebook Live videos

Content is king. The more content you create, the more you can educate, engage, and entertain your audience, and the more they will get to know you. But every platform has its own audience (with maybe a little overlap here and there), and you have opportunities…

where is your marketing leaking

Where is your marketing leaking? (Video)

  Script: Where is your marketing leaking? Lead generation Well, the first part is for marketing tools that you generate leads with. Find and put new people in your sales funnel who are interested in your product. Fill this part with marketing tools you currently use…

Lead generation strategies your competitors don’t use (Video)

Lead generation is one of the most important goals of your marketing. It’s all about finding new people who are interested in your product and them in your sales funnel. When we talk about lead generation, we automatically think about lead magnets and opt-in forms. But…

video testimonial

How to create professional video testimonials

Video testimonials are very powerful marketing tools. Every smart company uses them. Why? One of the best ways to improve your business’s image is to use testimonials from happy customers. This lets your potential customer hear about your product from people just like them. They can learn the…

chatbot

How you can use a chatbot for content marketing

Have you ever heard the phrase, “content is king”? Content marketing used to be just something that differentiates you from your competitor and builds credibility. Now you can use content for many other things: For lead generation, engagement, creating and managing a community, entertaining, informing and…

facebook ad checklist infographic

Facebook ad checklist (Infographic)

Creating a successful Facebook ad is a lot of work. There are a lot of things that have to be in place: the objective, the headline, the picture or video, the Call to action, and more. Sometimes it feels overwhelming. You know what should you write…

grow your facebook page 2018

How to grow your Facebook page under $250/month in 2018

Having an engaged social media audience is critical for marketing in 2018. And I said engaged, because it’s key. You don’t want just followers that never look at your content, don’t like your posts, and don’t comment and share. Having real followers, people that are really…

lead magnet designs simple form

My favorite Lead Magnet designs

The lead magnet is the first impression with your lead. Who never heard about you before, or at least never interacted you. They don’t follow you on Facebook, and don’t consume your content. Therefore you need to offer an incentive in order to get their personal…

email open rates by industry illustration

Email Open Rates by Industry

Email Open rate Comparison by Industry Chart Have you wondered if enough people open your emails? Are you frustrated with your low open rates? Take a look at these charts to find out the average open rate in your industry:   As of April 2018: Business…

Facebook ads structure

Understanding the Facebook ads structure

The Facebook ads structure has 3 different levels: ad campaign, ad sets, and ads creative. They are referred to as ad objects. Campaigns contain ad sets Ad sets exist a level below campaigns, and contain ads Ads belong to ad sets, which in turn belong to campaigns Editing an existing…

Facebook offer ad

Creating a Facebook “Offer Ad”

Before you get started To create a Facebook offer ad for a Page, you must be an admin. If you’ve just created a Page, the option to create an offer becomes available after three days. Things to remember about a Facebook offer ad: You can’t edit…

the perfect chatbot flow

The perfect chatbot flow

The 4 main elements of a compelling chatbot flow copy Many marketers think that writing a chatbot flow is a quick task that only takes a few minutes. It is not. You have to craft a compelling conversation with engaging copy if you want your chatbot…

social media competitor analysis

Social media competitor analysis

Coming up with a social media marketing strategy is not an easy task. You can have a better picture if you closely monitor your competitors’ strategies, use the things that work, and learn from their mistakes. It can help you turn an average strategy into a…

restaurant chatbot blueprint illustration

Restaurant chatbot blueprint (copy and paste template)

If you have a traditional restaurant with catering and/or take out, a fast food restaurant, or delivery food service, this restaurant chatbot blueprint can help you in your business. If you have a menu, a few different food options, and perhaps a few added services, you…

Facebook ad metrics illustration

Tracking results – Facebook ad metrics

When it comes to metrics that evaluate results, some are far more important than others. The likes, shares, and clicks that your Facebook ad generates, the conversions that occur from that ad, leads generated from that ad: are all important to evaluate the overall success of…

Chatbot blueprint for coaching business

Chatbot blueprint for coaching business

There are a lot of ways to use a chatbot. Facebook Messenger bots give you an opportunity to engage with your followers, answer their questions, or guide them – and all of this through an automated tool. You don’t even have to look at the conversation,…