Author: Krisztina Rudnay

The pros of writing a monthly email newsletter

Why write a monthly newsletter? An advertisement can get stuck in a customers’ “Ad filter”, which helps them block “junk emails” intended for sales. However, a newsletter goes through. Why? Because it’s interesting, entertaining, and useful. The newsletter builds your relationship with your customer. When they…

Facebook rolled out Explore Newsfeed

Facebook has officially started rolling out a new feed function on mobile and desktop. First, they beta tested the new feed in a handful of countries, but now it’s being official rolled out. It’s called the “Explore Feed”. Standard posts from friends and Pages are in…

Don’t advertise your product! Use this instead:

Do not advertise your product directly. Instead, if you want good results, use this: Good job! You’ve finally started advertising on Facebook. You set up your audience, wrote a compelling post, uploaded some pictures, and gave it a go! You sit patiently in front of your…

6 simple steps to start a new blog – from plan to execute

Blogging is a great avenue to express yourself, make great friends and even better, make extra money on the side. It’s no wonder why blogging has become so popular. The problem, however, remains how to start a blog. Typically, starting out anything can seem very hard…

How to create a successful marketing campaign?

What is a campaign? Small business owners have learned to segment their campaigns into three categories: traditional, digital, and social. While each campaign type can be beneficial in your business, these different approaches can help each other very effectively when properly set up. To understand how…

Best practices to hire a Social Media Manager

Social media has grown exponentially over the past decade, and it is still growing. It seems that every different social media channel has different tactics for achieving success. Unfortunately, a lot of business owners don’t know them, and don’t have time to learn them or constantly…

How to create a good Lead Magnet easily

What is a good lead magnet? Email is a very personal thing. You must give customers a good reason to provide you with their contact information. Simply inviting people to sign up for your list no longer generates the results it once did. You must give…

How to do marketing in slow season

Every business has slow seasons of the year. Mine too. Maybe it’s in the summer, or the beginning of the year, or tax season. When business and sales are slow. Or maybe you sell seasonal products that really only sell well in one season, such as…

Be better at blogging – 8 blog secrets revealed

Your blog drives traffic to your website, engages your readers, and demonstrates your expertise in your field. At least it should. But does it? Many companies who run their own blogs don’t get significant traffic from it, and don’t see any interaction. Your blog will rank…