Author: Krisztina Rudnay

18 Lead Magnet examples that rock

Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a task; they help people stay focused and make sure…

How to fit your blog in the sales funnel

A content marketing funnel has 3 different parts. BOFU – the bottom of the funnel MOFU – the middle of the funnel TOFU – top of the funnel The bottom of the funnel are blogs, social media posts, ebooks, audio podcast, video podcast, physical magazine. The…

Facebook 101: Boosted posts

Another good way to make your posts shown to your followers is to boost your posts. A boosted post is an organic Facebook post that was originally on the timeline of your Facebook page, and that later was boosted with advertising money for as little as…

10 ways to get more subscribers for your blog

A blog is an essential tool for marketing your business, especially if you have a limited budget. But a limited budget is one of the factors that can make it harder to get attention. It doesn’t have to be! So before we even get into 10…

Facebook marketing 101: Facebook marketing tools

Your Facebook Page Your Facebook page is the starting point for all your Facebook marketing. Ideally, you want it to be ranking in a Facebook search for your name or the name of your business, so that your customers can easily find you. Then, once they’ve…

Facebook Marketing 101: How often should I post?

Less is more… Over-posting content is one of the most common mistakes brands tend to make on Facebook. Posting too frequently is not only annoying, but you can’t reach as many followers as you would if posted less often. Following the decrease in the organic reach…

YouTube SEO and measuring results

With more than a billion active users, YouTube is not just a place to post or look for funny videos and pranks anymore. YouTube is the second largest search engine after Google, and where a lot of people go to look for product demos, first-use experiences, and …

Benefits VS Features in Sales Copy

Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale.…

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…