Author: Krisztina Rudnay
I’m Krisztina Rudnay, marketing consultant – Certified Email Marketing Specialist. I have spent the past 11 years as a marketer for small and medium sized businesses, and as an entrepreneur myself.
become a successful blogger

How to become a successful blogger

If you enjoy writing, and you have a brand (even if it’s only yourself as a blogger), you have probably thought about starting a new blog and become a blogger. Become a successful blogger. You just need some writing skill, a few ideas to blog about,…

lead generation

Lead generation tactics with inbound marketing

What is Lead Generation? Lead generation is all about bringing people into your sales funnel. Leadsquared has a descriptive definition of a lead: “In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID,…

SEO strategy

Develop a successful SEO strategy

Developing an SEO strategy is not about picking some keywords and writing some blog posts. You have to take time and do some research to be able to set up an accurate and helpful SEO plan. In this post, I’m going to share with you my…

basic seo

Basic SEO tools for beginner content marketers

What is basic SEO? Why just basic? Search Engine Optimization is a huge topic. It has a lot of different rules, tools to use, and terms to understand. Not surprisingly, a lot of entrepreneurs, and small businesses who do their own online marketing feel overwhelmed when…

ways how to use a chatbot

4 ways how can you use a chatbot

A few different ways how to use a chatbot: I will write about 4 of my favorites a business should have: Subscription bot Checkout bot Sales person bot Customer support bot People ask me: “Are chatbots going to fade away soon?” “Are chatbots the end of…

seo checklist

SEO Checklist: 18 easy ways to boost SEO

If you do content marketing, SEO is an important tool. Here are 18 great tips to maximize the SEO effectiveness of your site. Follow this checklist, and while you should try to do as many as you can, keep in mind that it’s usually not possible…

how much spend on marketing

How much should you spend on marketing?

The question I often hear and it’s probably one of the most important one: How much should I spend on marketing? Earlier, when only the big companies did marketing, it was a business expense, nothing more. The general attitude was: “Ok, we have a yearly budget,…

free blog traffic 2

The best ways to drive free traffic to your blog

You posted a new article on your blog. Now you’re looking at your analytics, and wondering when will the visitors show up. Does this sound like you? There are several ways to drive traffic to your blog. I have collected some of the most effective ones…

Facebook ads fail

9 reasons why Facebook ads fail

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or…

Facebook changes page

Facebook changes that affect business pages

Stay up-to-date with new Facebook changes: Facebook has changed how it ranks the posts and updates from “Pages” that appear in the users’ News Feeds. In short, you’ll see more posts from friends and family. And you’ll see fewer posts from a “Page”. New York Times says: “Prioritizing…

tips for bloggers

50 blogging tips for newbie bloggers

Honestly, blogging is a never-ending cycle of working and learning. It changes so fast, there is always something new to know. Blogging doesn’t stop when you write a post and publish it. You also have to take care of things like: Marketing your blog Backlink building Maintain…

start email marketing

The best way to start email marketing

Ready to start email marketing? There are almost 5 billion email accounts all over the world. That’s more email accounts than Facebook accounts! You’ve probably seen reports that show that email marketing has the highest ROI. That means that if you are selling something, you practically…

start blogging

10 reasons why you should start blogging

Are you thinking of start a new blog? My advice is: stop thinking. Do it now! Here are the some of the biggest reasons why I personally think you should start blogging immediately: It’s affordable Anyone can start a blog for free. There are a lot…

market research questions 2

20 Questions to ask when conducting market research

Every marketer agrees that every marketing activity (new product launch, new campaign, new ad, etc.) has to begin with proper market research. You can do it by asking specific questions and doing competitive research on your own. Market research can give you insights into your market,…

blog can help with sales

How your blog can help with sales?

Blogging. Everyone is doing it. But does it really help sales? And if it does, how? Many small businesses think that blogging can bring results only for big companies. But blogging success doesn’t depend on the size of the company. How blogging can increase your sales:…

email service provider comparison

Autoresponder email marketing services – comparison

Choosing the best autoresponder service can make a significant impact on the success of your email marketing campaign. A good email marketing service enables you to create highly engaging emails, allows you to manage your subscribers’ information, segments users into meaningful groups, and tracks the performance of…

come up with new blog post ideas

8 ways to come up with new blog post ideas

Isn’t it annoying when you sit down at your blog editor, all ready to write, and nothing comes to mind? All you can think of is a big blank nothing… To have a successful blog, you need to be able to create great content week after…

why market research

Why market research matters

Market research is essential to you and your brand’s long-term success. Conducting market research on a regular basis is important for every business to keep up with the changing market trends and needs, and to make sure that the current marketing channels and campaigns are successful.…

website mistake

9 common mistakes people make when they build their website

Building a website doesn’t have to be difficult! Related: Build your WP website in a weekend. Here are 9 common mistakes you might make building your website: Website Mistake #1: You don’t put time into building it Unfortunately, most entrepreneurs treat their website like an afterthought.…