Choosing the best autoresponder service can make a significant impact on the success of your email marketing campaign.
A good email marketing service enables you to create highly engaging emails, allows you to manage your subscribers’ information, segments users into meaningful groups, and tracks the performance of your email campaigns. It also plays an important role in how your sales funnel works.
Perhaps most importantly, a good email marketing service ensures that your emails land in users’ inbox, not in the spam filter.
Over the past couple of years we’ve tried a few different autoresponders; this article will share our experiences with them in this email marketing comparison.
For many entrepreneurs and businesses for whom price is a key deciding factor, MailChimp is the number choice for autoresponder software for one simple reason: It’s free up to 2000 subscribers. When you’re just starting out, that’s more than enough.
MailChimp is one of the most popular email marketing service providers. It’s also easy to use, has an engaging interface, and it’s fun to use.
It features a lot of email templates you can easily build with drag-and-drop simplicity. Just add the relevant social media icons and HTML links, and you’re good to go.
MailChimp comes with an easy email creator, as well as tools for tagging users, segmenting contacts into groups, and simple tracking and analytics.
Unfortunately, the interface can take a while to load. Another small downside is that all of your messages include the MailChimp logo, which doesn’t look professional if you are promoting your own brand.
None of these negatives should be enough to deter you, though. MailChimp is easy to use, and for users just starting out with autoresponder services, the price is pretty hard to beat when you are working with lower subscriber volumes.
GetResponse is a hugely popular email marketing solution. It’s a solid autoresponder choice for small businesses if their subscribers list numbers is the thousands or tens of thousands.
It’s also pretty simple to use, and simplifies email marketing for small businesses and absolute beginners with its drag and drop builder. In the emails you create, you can spell check, customize and format easily, embed links, video, and audio, or attach documents.
There is also no limit on the number of autoresponder messages you can send per day.
It comes with beautiful responsive forms, landing pages, split testing, tracking, and measuring.
GetResponse offers a 30-day free trial. Their pricing starts from $15/month.
In my experience, Aweber is the best autoresponder service I’ve tried. It’s an excellent option for people familiar with the email marketing basics. They offer a wide-range of tools for small- and medium-sized businesses to manage their email marketing.
The interface is simple and clear, gives you everything you need to create your email campaigns, schedule them, and get them going.
Every function is easy to use and the delivery rate is pretty good. They guarantee that 99% of emails will land in the target’s inbox. Aweber has been tested with all major email clients, including Gmail and Hotmail, to ensure your email appears correctly in your subscribers’ inbox.
You get access to over 600 ready-to-use email templates, list management, tools sequences, and email tracking with detailed analytics.
AWeber also offers a 30-day free trial. After that, their pricing starts from $19/month.
These are the autoresponder services we have used. All of them worked great; it really depends on your own business needs and preferences which to use.
When you decide which autoresponder to work with, take a closer look of the ease of use, delivery rate, and price per subscriber.
Let us know in the comments which is your favorite!