Your blog drives traffic to your website, engages your readers, and demonstrates your expertise in your field.
At least it should. But does it?
Many companies who run their own blogs don’t get significant traffic from it, and don’t see any interaction.
Your blog will rank poorly if you don’t have high-quality, engaging content with proper SEO.
But how do you make your blog successful?
Here are 8 tips to make your blog grow:
There are many search engine optimization tips that you can use in your blog post. The most important trick that elite bloggers all know is to front-load keywords in your blog post content and titles. This means making sure that you use keywords at the beginning of your post if you can. However, it has to make sense, otherwise it won’t seem natural and people will feel like they are just reading a list of keywords. Make sure keywords work organically within the post.
Make Hyperlinks Open in New Windows
This simple blogging secret can dramatically increase your crawl rate. You don’t want your readers to jump to another website and leave you—you want them to stay on YOUR site!
Using this simple technique won’t take long to master, but it could dramatically improve your bounce rate.
Use a conversational tone
Use a conversational tone, and don’t use long, difficult sentences either.
If you wouldn’t say it in a casual conversation, don’t write it in your blog.
No one is going to go out of their way to read a blog that sounds like a research paper or an instruction manual.
In real life, you would use words like “you” and “I” so use them in your blog too, just like you would if you were chatting with your friends. Speak directly to your readers and add a little personality to your blog.
The biggest reason people keep coming back to their favorite blogs is because they like the blogger—so make them love you!
This one can’t be overstated! You need to be post at regular intervals. If you post on an inconsistent basis, you’ll lose repeat readers that look to you for their “blogging fix”.
If it’s a challenge for you to post regularly, ideally at least a couple of times a week, consider creating an editorial calendar to help you stay in track.
The more content and the more regularly you publish, the better chance your blog has to grow.
Success doesn’t happen overnight. You need to stick with your blog, post consistently, work on it every day, and be patient.
The way your blog looks has a significant effect on its chance for success. Makes sure all posts look consistent in design, from your choice of images to the page structure. Readers expect a certain degree of predictability; a sudden change can throw them off.
Graphic design is a complex practice, but at least master the basics. Canva is one of many ridiculously easy-to-use tools that bloggers can quickly master to create shareable graphics and images.
Have a Call-To-Action
If you want your readers to take some action (subscribe, dig deeper into the topic, etc.), tell them!
Every blog post has to have a clear goal and a call to action for that goal.
Check The Facts
Credibility is a big deal when blogging. Any time you repeat a fact you’ve heard, do a quick Google search to make sure you’re spreading it right, or check Snopes to make sure it’s legit.
Never put statistics in your blog without a link to the source.
If you publish facts that are not true, you will look like you don’t know what you’re talking about, and it can quickly create a bad reputation for your blog.
There are basic conditions your blog has to meet to be able to grow. If you are sure to include all of them in your blogging efforts, you will start to see changes quickly (ok, relatively quickly, because blogging is a long-term process).
Which best practices will you use to grow your blog?
Share your comments below!