Bloggers! How to write your editorial calendar?

It won’t take more than 10 minutes…

You should develop an editorial calendar that helps you plan out when you will post different pieces of content.

Just answer these 6 simple questions to put together a plan:

1) The date when the piece of content will be published

When do you want to be ready with the content? It’s more important if you have 4-5 (or more) content pieces planned ahead and want to keep track. Some companies create their editorial calendar months ahead of time. If you think ahead, you can build your content around a campaign, a season of the year, or major events like the Oscars or a Presidential Election.

2) The author of the content (who will create the content)

If you run your company by yourself, and write your content yourself, it’s obvious who will create the content. But if you have a team of content creators (writers, videographers, photographers, etc.), you should know who is in charge of each piece so that they know what is next on the priority list. This is also important so that you can schedule partners or subject matter experts if you want to create interview-type content.


3) The content format

There are 4 main formats: text, video, audio, and picture. But you can be more specific at this point. Is it an infographic? A blog post? A YouTube video? A course?

4) The topic or headline of the content

If you have a blog, you have to choose which category you want to write the content to. Don’t go crazy with categories. 6-8 is enough, don’t create more. It looks better 10 articles in a category, or 1-2 articles in 10 different categories. Also, it’s more user friendly.

5) The structure of the content

We will talk about later about the different types of content you can use. There are many different types of posts, allowing you to select the best one for your audience and message. For example, is it a “How-to guide?” A “List”? Q&A? If you know the structure, you can build the appropriate template(s), and then you just need to develop and the specific content for the topic you choose. We will talk about these content structures and templates in the later chapters.

6) What is the CTA?

Review what kind of offers you have (lead magnets, starter product, core product, consulting or promotion). If you don’t have offers, that’s ok, but if you drive the visitors to an offer page, you can receive the measurable results that content marketing brings you. Make it priority #1 to create offers, even if its something as simple as a lead magnet for email subscriptions, or an entry-level priced product to convert more leads to sales.


Share this article if you liked, and leave a comment bellow!

Related articles:

How good is your blog post? (Checklist)

Writers block? 5 blog post ideas – if you don’t now what to write about

5 simple steps to start a new blog

How to create a good lead magnet easily?



Please follow and like us:


  • Coy File

    October 26, 2017

    I turned thankful to receive a telephone call from my buddy right away he noticed the important suggestions discussed on the site. Exploring your blog article is actually a great experience. Thank you for considering readers much like me, and I would like for you the very best of results for a professional in this field.

  • test1

    November 1, 2017

    Somebody essentially help to make seriously posts I would state. This is the very first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish extraordinary. Excellent job!

  • I genuinely enjoy looking at on this web site, it contains good articles. “Never fight an inanimate object.” by P. J. O’Rourke.

  • Benito Hoffses

    November 21, 2017

    I like this site because so much useful stuff on here : D.

  • Hola! I’ve been reading your web site for a while now and finally got the bravery to go ahead and give you a shout out from Lubbock Texas! Just wanted to say keep up the excellent work!


Leave a Reply