Smart marketing makes the customer feel smart

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Tactics you can use to make a customer buy again

Tactics you can use to make a customer buy again

By on Nov 12, 2018 in POPUP 5 |

1. Upselling “Would you like fries and a drink with that?” this is the famous question that makes hundreds of million dollars for McDonalds. Robert Cialdini talks about it in his book “The Psychology of Persuasion”. He calls it the contrast principle. It comes into play when two different things presented sequentially, feel more different than they really are. For...

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Where is your marketing leaking? (Video)

Where is your marketing leaking? (Video)

By on Sep 19, 2018 in POPUP 5 |

Script: Where is your marketing leaking? Lead generation Well, the first part is for marketing tools that you generate leads with. Find and put new people in your sales funnel who are interested in your product. Fill this part with marketing tools you currently use to generate new leads. What marketing tools can you use? Everything which is market research. Research...

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The secret what makes your offer compelling

The secret what makes your offer compelling

By on Nov 11, 2017 in POPUP 5 |

What is a compelling offer? A compelling offer is a valuable package deal that brings the customer a bigger benefit than just a simple product or service. A compelling offer is one that is so appealing that when customers hear it, they can’t say “NO”. By creating an irresistible offer, you will boost your sales with 30-50%! Not only will you boost your sales, but it...

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52 marketing channels – if you don’t know where to promote your business

52 marketing channels – if you don’t know where to promote your business

By on Aug 23, 2017 in POPUP 5, VIP |

Facebook ads, Google Adwords – we all know if we want to advertise, we go to those marketing channels. But what about other methods you can build your brand and sell your product? Wikipedia says: “Marketing channels are the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point...

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5 steps of market positioning

5 steps of market positioning

By on Apr 6, 2017 in POPUP 5, VIP |

It’s easy as 1×1 If you just start your business, market positioning is one of the first steps you have to do. If your company already exists, you should do your market positioning now to: capture larger audience and articulate a clear marketing message. Let’s see how to do it quickly and easily: 1. Determine current position Determining...

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