Facebook has changed how it ranks the posts and updates from “Pages” that appear in the users’ News Feeds.
In short, you’ll see more posts from friends and family. And you’ll see fewer posts from a “Page”. New York Times says: “Prioritizing what your friends and family share is part of an effort by Facebook to help people spend time on the site in what it thinks is a more meaningful way.”
In a post on the company’s blog Thursday, the head of the Facebook News Feed team, Adam Mosseri, wrote that showing more posts from friends and family “means we’ll show less public content, including videos and other posts from publishers or businesses.”
Those who still want to see posts from their favorite brands will be able to. If you go to the Facebook Page whose posts and updates you want to see, click on “Follow”, then select “See first”, and you will see it in your News Feed. Go to Marketing6pack’s Facebook Page and check the status of the following.
You can now customize your newsfeed – unfollow people who’s posts you don’t want to see, and highlight pages or private groups you want to follow.
“I expect the time people spend on Facebook and some measures of engagement will go down,” Mark Zuckerberg said in his post about the changes. “But I also expect the time you do spend on Facebook will be more valuable.”
The change doesn’t seem to affect paid promotions: those still appear in the News Feed.
So Facebook basically gave lot of organic reach to one type of content first, then businesses had to pay to reach their audience, now they have to pay even to be visible on their followers’ News Feed.
New media companies, those who rely heavily on social media to bring in traffic and revenue, will especially impacted by the switch.