Less is more…
Over-posting content is one of the most common mistakes brands tend to make on Facebook. Posting too frequently is not only annoying, but you can’t reach as many followers as you would if posted less often.
Following the decrease in the organic reach of Facebook page posts last year, Locowise conducted a small study to analyze how the frequency of page posting impacts reach, engagement, and negative feedback:
|Posting frequency||Number of pages||Reach %||Engagement %|
|3-4 posts a day||3%||7.99%||6.21%|
|1 post a day||25%||8.42%||10.84%|
|2-4 posts a week||31%||9.66%||12.36%|
|1 post a week||18%||15.88%||12.86%|
The study revealed that pages that posted once a week on their official page reached the most audience members, at nearly 16%, who liked their page per post. Interestingly, pages that posted two to four times a week reached only 10% of the page audience and pages that posted once a day reached an even lower average of 8.42% per post. This means that organic reach drops with an increase in the number of posts. This also means that the needs for an improved strategy and approach to posting is extremely high and we are likely to see the flood of posts from personal trainers evolving into fewer but much more engaging posts.
Post no more than 3-4 times a week to attract more people and make the most of your communication.
When is the right time to post?
It depends on your business, when it’s the right time to post. If you are a restaurant, maybe around 5PM, when moms are already at home, taking care of the family and decide what to eat for dinner. If you are a B2B, maybe in the early morning before people go to work, or at noon at lunch break.
Did you know that 42% of consumers who complain on social media expect the business to respond within 60 minutes? Whether your audience posts negative or positive comments, ignoring them only creates possible anger or disappointment. So take a few minutes out of your day to monitor your Facebook page and respond to as many comments and issues as you can. Whether it’s addressing a complaint, or thanking someone for a positive comment, staying engaged with your customers goes a long ways to building a strong reputation.