How to optimize your blog for SEO
If you have a business blog, you probably know the importance of it.
A recent study shows that although roughly 60% of businesses have blogs, about 2/3 of them haven’t been updated in the past year!
If you want to rank at the top of search engine results pages, you have to write engaging, SEO-driven content with smart keyword usage.
Here is a short list how to optimize your content to increase your chances of ranking higher:
- Pick highly effective keywords
- Naturally use these keywords throughout your posts
- Create easily scannable, longer posts
- Provide new content frequently
- Take advantage of internal linking
- Don’t forget to use external links
- Optimize your images
- Market your blog (through social media and other marketing channels)
Here are some reasons why you need a business blog besides boosting traffic on your website:
Blogging keeps your website fresh and current
Search engines want to provide the optimal user experience for searchers who type queries into the search bars. Google doesn’t want to deliver outdated information to them. To ensure this, they seek fresh, up-to-date content. A frequently updated blog has more relevancy and it helps increase domain authority.
Imagine finding a blog post that was updated years ago. The information or trends the post talks about may have completely changed since that last update.
A frequently updated blog sends a signal to Google that the domain is alive, offers fresh content and is a good place to send users.
You’re probably not going to have a reason to update your homepage, so including a blog helps you add new content on a regular basis.
Blogging increases the number of pages on your website
The more content you have, the more search engines will crawl and index.
It also gives you the opportunity to use keywords naturally. The more pages you have, the more keywords you can target.
But it doesn’t mean that you can stuff your text with keywords.
Keyword abuse is when you try to pack multiple keywords into one page. Search Engines knows that you try to trick them and therefore rank lower, or don’t index at all.
Because blog posts are generally about a single topic, they can target a keyword without running the risk of overdoing it. Increasing the number of pages gives you more room to use your keywords and to include different keywords on different pages.
And with more and more new information on your site, the more opportunities you have for someone to link to one of your pages, which has huge SEO benefits.
A blog keeps people on your website for longer
If someone who does a search clicks on a link, then finds it unhelpful and immediately leaves, that tells Google that the first result wasn’t helpful. On the other hand, when someone clicks on a result and stays on the website and might visit more pages, that signals to Google that this website is very helpful, and users find what they are searching for.
SEO experts found that longer blog posts tend to perform better than shorter ones (the average word count of top-ranking content in Google is between 1,140-1,285 words)
Blogging helps you target long-tail keywords
Keywords are the foundation of search engines. But overuse is dangerous. A few years ago, search engines ranked the pages that had the most keyword in the text higher. Now it’s a red flag for search engines and they give a better ranking to those pages that use the keywords or phrases naturally.
Blogging about your industry and writing about the topics that interest your audience allows you to naturally place these words into your content. Blogs also allow you to create pages solely to target a specific keyword or phrase.
A blog allows you to use internal linking
Another big factor in search engines are links. And because you already created pages on your blog, it’s the easiest way to link to relevant sites. This way Google can index your pages and have a better idea what your blog is about. Another benefit of internal links is that you can keep visitors on your site longer. It reduces bounce rate and increases the time they spend on the domain.
And as you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other.
Every time you link to another page, you can strategically use the anchor text to better tell Google what the link is about. If you can, place keywords in the anchor text, and use different text to each link, because links with the exact same anchor text each time are red flags for Google.
Your blog can help in SEO, and SEO can help your blog.
If you optimize your blog posts for SEO purposes, it will bring traffic to your home page, as well. It strengthens your domain authority and sends trust signals to Google.
So if you haven’t started your business blog yet, there’s no better time than the present!
How else can a blog help in SEO and vice versa? Share your thoughts in the comments!