email marketing and blogs

How email marketing and blogs can work together

Every marketer knows the importance of email marketing and blogging.

They can work individually, but you can support each other’s goal and basically help your email marketing and blogs work together.

This means that if you create a marketing strategy that combines blogging and email marketing practices, you will get the maximum marketing results.

Blogs help you get noticed and wake up the reader’s curiosity. You can then nurture these interested prospects by connecting with them by email.

For example, your blog can promote your email lists, and your emails can promote your blog.

But there are other practices you can apply to make email marketing and blogs work together:

  1. Send out an email about new posts

Your main goal with your email marketing is to teach people to open and read your emails. If you combine this with your blogging efforts, you can increase your open rate, because you give them a piece of information that they are interested in.

So when you’ve put up a new post, send it out to your list. Or if you post often, send out bi-weekly emails with the 3 latest and best posts you published.

Include the post’s title, and a teaser sentence or two about your post. I usually attach the post’s image, so when they arrive on my site, they are already familiar with what they see.

And include the link to each post.

  1. Segment your email list

Do you have specific topics (categories or tags) that you blog about?

Ask your email subscribers which topics they are interested in, so you know which blog posts can be helpful for them, and which are not.

If you segment your list, you can engage your subscribers more by offering content they are really interested in.

In my case, I have different categories on my blog (like blogging, email marketing, Facebook marketing, etc.) and I send out the blog posts I publish in a specific category to those people who are interested in that category.

For example, if I post a new content about blogging, I will only send it to those people who are interested in blogging. Or a blog post in the SEO category goes to people who stated that they are interested in SEO.

  1. Create a FAQ

Create a blog post that contain all the categories you talk about, and the most popular blog posts in each. Each blog post answers a question, so write the question first, then link back to your blog post that answers it.

Write 10-20 questions.

In your welcome email, when you introduce yourself to a new subscriber, send them as a FAQ.

If they have questions, they will visit the post and visit other links you placed. If they don’t have a specific question in mind, they will check out what others asked, so you have a chance to dramatically decrease your bounce rate.

  1. Place opt-in forms in the blog posts

Where it’s relevant to your blog posts, add an opt-in offer of some sort.

Ask your readers to sign up to get free updates from your blog or receive a free piece of premium content.

You can offer an eBook, a video, or a webinar.

Create a Call-To-Action image for this incentive and place it in your blog post.

  1. Let them know about your guest blogs

If you have guest posts, why not let your audience know?

Send them an email update with the link to your guest post.

This way, you can give some extra value to your blog readers as you introduce more websites they might be interested in and attach more resources to your emails.

  1. Use old blog posts as lead magnets

Find some older but popular posts and use them as lead magnets to give away to new subscribers.

It doesn’t have to be a 100-page eBook. A 900- to 1000-word document is enough to consume quickly and enjoy.

  1. Create an autoresponder series

You can use your old blogs around a specific topic to turn into an email series that you send out to your subscribers automatically.

You can use it as a welcome series right after somebody subscribes, or as a mini-training you offer as a lead magnet.

Final thoughts

If you use them right, blogs can help email marketing, and vice versa.

They can strengthen each other and create a perfect sales funnel. You get the lead with your blog and take care of them through email marketing. Then send them back to your blog to generate more traffic and strengthen the trust between you and your subscribers.

What other tactics do you use to make email marketing and blogs work together? Share with us in the comments!

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