What is a good lead magnet?
Email is a very personal thing.
You must give customers a good reason to provide you with their contact information. Simply inviting people to sign up for your list no longer generates the results it once did. You must give value in order to receive something of value.
When attracting girl or a guy, you have to make a good first impression.
The same rule applies with your customer.
The lead magnet is your first impression with a customer.
This is the first time that you show your customer your expertise, style and knowledge—a piece of information that you can give them.
It’s the first step in your sales funnel and, therefore, provides the highest leverage point.
The goal of the Lead Magnet is simple: generate leads for your sales funnel.
Digital Marketer says:
“The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their contact information – usually an email address.
The technology is simple. Any decent email software can build a form where contact information can be entered and saved for your follow-up marketing. “
Lead magnets work best if they are:
- Relevant to your offers
- Cover an ultra-specific topic
- Deliver high value
- Are easy to consume
Don’t ask them to fill in too many fields. In most cases, just providing an email address is enough.
Brainstorming for Lead Magnet ideas
All good marketing begins with identifying your ideal customers. Who is your customer? What do they want or need? What are the problems they want to solve? How can your products or services help them to solve this problem?
You need to decide who your customer base is. Who are you going to serve?
And the opposite: Who are you not going to serve?
If you spent enough time identifying your ideal customer profile, you can set up a detailed buyer persona. Because the final goal is to get customers to buy your products, you have to attract people who are likely to buy from you.
You researched what attracts them, and what specific problem they are trying to solve.
Sit down with a paper and pen (or your laptop’s text editor) and brainstorm what kind of help your target audience needs. Set a timer for 10 minutes, and, count how many ideas you have.
You can create more than one lead magnet for different personas, different problems, or for different core products.
We have found using different lead magnets for specific posts and different offers yields much better results and more targeted leads than just using one throughout the site.
The great thing about lead magnets is that you can change them at any time to ensure they stay current and relevant. The data and insights obtained from your analytics will allow you to vary the lead magnets and make them more relevant to your subscribers. This in turn will better serve them and increase conversions.
Ten ideas for lead magnets that work:
A successful lead magnet provides great value to the customer while solving a problem. Here are some ideas for lead magnets:
- Cheat sheet
- Toolkit/resource list
- Video training
- Free trial
- Sales material
- Free Webinar
The greater the value you give your customers, the more they will trust you when they give you their email address, and the more likely they will buy from you.
Create the content
Here are some tips how to create your Lead Magnet:
Keep it simple
Don’t create something long or too complicated. Your prospects want to solve a problem immediately. If they don’t understand what you’re saying, they won’t be able to learn from it, so they won’t be satisfied. Keep it simple, and packed with value.
Provide proof it works
People like to follow what works. If you have impressive numbers to support your claim, don’t be afraid to show them!
Focus on your strengths
If you are a good writer, go ahead and write an ebook or how-to guide. If you are better on camera, create a video. If you are shy on camera, put together a pre-recorded webinar. The options are endless. Choose what best fits your style and skills.
Split test landing pages
Split testing landing pages is important to determine which get the best conversions.
Google Analytics has free split testing capabilities that are now built into it, called Content Experiments. With Content Experiments, you can test up to 10 variations of a landing page.
The headline is a promise.
Include their specific problem, not just a simple statement.
A good headline you use for the Lead Magnet can make a huge difference in the conversion rate.
Write down as many headline ideas as you can, then think about it. And ask your friends, team members, and customers, which headlines wake up their curiosity the most.
Then test them.
Offer the same lead magnet with different headlines on two different landing pages, and see which converts better.
Place your Lead Magnet
There are lots of places you can place an opt-in box for your Lead Magnet. Here is where we use them:
- Widget Opt-ins
Subscription widgets in your sidebar are a very simple way to boost opt-ins. It appears on almost every page of your website, increasing the chance are that someone opts in.
- In-post Opt-in
We use an image of the lead magnet with a CTA that links over to our landing page.
- Top Bar
We have an opt-in CTA on the top of every web page on marketing6pack.com .
- Pop-up Opt-in
We simply use a Word Press pop-up, or a Facebook Bot pop-up. ManyChat also has a good platform for collecting Facebook chat subscribers.
Like and share this article and tell me what kind of Lead Magnets you have in the comment section!