how to use manychat

How to use Manychat to create automated Facebook chat messages (Updated)

I update this article on a regular bases if there are new features come out from Manychat – last update 8/2018

Wondering how to use ManyChat strategically?

This will be shocking: 300% more open rates!

Facebook launched its messenger ad feature on November 16, 2016.

Manychat was the first bot that took advantage of it, when they immediately created their website as a tool to use Facebook messenger ads to successfully gain more messenger subscribers, and be able to send them automated messages.

Facebook messenger ads have 500% better open rates and a 300% higher click-through-rate than regular emails.

People use Facebook chat differently than emails. They are on Facebook all day, and they get an immediate notification if someone messages them. They love to write messages or reply. More and more people are also using Facebook chat if they have a question for a company, and they are more likely to chat than to call or write an email.

Simply put: people want everything right away.

Let’s see how to use Manychat to create automated chat messages:

Table of contents:

Step 1. Connect your page with Manychat 

Click on “add page” button in the top left corner, and give permission to your Facebook. Then select a page you want to connect with Manychat (you want to send the messages from). You can only connect pages for which you are an admin.

Step 2. Grab your Unique Messenger Link 

Next to your page’s logo, you will see a “unique link” (m.me/yourpage). This link takes you directly to your page’s messenger. It’s a good way to open a chat with people on your website, or send out as a link to have potential customers message you. If someone clicks on this link, they will redirect to your messenger, and be able to send an instant message if they have questions or want to talk.

manychat video course

Step 3. Default message 

You can set keywords in Manychat to which the bot sends an automated reply (for example: the word “thank you” can trigger an answer such as “you are welcome”). If Manychat doesn’t understand what people say (for example they type in a questions), it provides a default reply. I thought it was annoying when my subscribers messaged me and the default reply turned on, but it’s a good idea to let them know that their question was received, and you will respond within 24 hours, for example.

Step 4. Welcome message 

The Welcome message is the first message. When someone messages you for the first time, they will see this text (usually a welcome message along with instructions to unsubscribe, if they wish).

chatbot blueprint

 

Step 5. Growth tools 

Things start to get interesting here. You can create a popup and embed it in your website, or create a basic landing page if you don’t have one. You can create a “comment to post” Facebook campaign (so that someone can comment a trigger word and then receive a lead magnet in messenger). Or you can add a top bar to your website).

 

 

Play with the different options. They are so cool!

 

 

 

Edit your headline and text

 

 

 

Write the Thank You page

 

 

 

Edit opt-in actions

 

 

Don’t forget to customize opt-in message (you can use an existing one) and subscribe them to a sequence.

Step 6. Tagging 

 

You can tag people based on where they subscribed, or what are they interested in. You can tag people manually from Audience:

 

Or add automated tag from your Growth tools, or messages, buttons and quick replies:

 

You can segment your audience with tagging people based on what they typed or answered to the chat bot.

 

 

lunch break marketing meetings

Step 7. Automated sequences 

You can create automated sequences, much like in an autoresponder, to send several messages at fixed intervals after they register. It’s good to build a relationship and to soft sell, but be careful! If you message too often, people get annoyed and unsubscribe quickly. Don’t send more than 2 messages per week. My sequences are set up to send a message every 5 days.

Case Study: Marketing 6packs’s Welcome Series

 

7/A. Custom field 

Create a custom field. If you need the user to type a thing in the bot, such like email address, position, address, phone number, etc. you can connect them with the custom field, such like email, zip codes, etc. Later you can use these fields where you collected subscriber’s data.

How to use these custom fields?

Select “User input” from a message, the bot will wait till the user type their answer, and save it to the desired custom field.

Step 8. Split testing 

You can test 2 different body copy or CTA or link if you do a Split Test in Manychat.

When you are writing your flow, click on “A/B test” and select the options (you can select more than 2). The % numbers mean how often you want your choice to be appeared.

Manychat split test

Step 9. Create a broadcast 

You are able to send one-time broadcast messages to your subscribers. You can send them to all subscribers, or just people who you have selected through segmentation.

Subscription broadcast messages can’t contain ads or promotional materials, but can be sent at any time regardless of time passed since last user activity.

Promotional broadcast messages can contain ads and promotional materials, but can only be sent to subscribers who were active in the past 24 hours.

Follow-up broadcast: After the end of the 24-hour window, you have the ability to send one “follow-up message” to these recipients. After that, you won’t be able to send them ads or promotional messages until they interact with you again.

 

Targeting Manychat subscribers on Facebook 

Create a custom audience. Select Engagement

Target engagement manychat

Then select Facebook on the next screen

target Facebook Manychat

Then select your page, and from the menu items, select “Everybody who messaged my page”. They are your Manychat subscribers.

targeting manychat subscribers in Facebook custom audience

Collect email addresses with Manychat 

Create a new flow, or a message of a sequence.

Ask them for their email address, and select a user input.

Be sure it says “Email” and save it to a custom field.

Create a custom field (you can create one right from the editor) and save the answers there. You can check the answers by clicking on the flow (save it for example “Email ask” so you can search for it easily) and check the answers.

collect email address in Manychat

Automation -> Rules

You can set a certain action to trigger another.

For example you ask for birthdays, and the day saved in a particular custom field will trigger another action, for example subscribe them to a sequence where you wish happy birthday, maybe send a special offer, and unsubscribe them at the end. 

Manychat rules trigger

Select the trigger

Manychat rules action

Select the actions

Share this article if you liked, and leave a comment bellow!

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Related articles:

Chatbot blueprint for restaurants

The Perfect ManyChat welcome message

4 ways to use chatbots in your business

How can a chatbot help your business? Messenger Marketing Solutions

 

 

ManyChat basics:

Facebook comment tool:

 

 

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