This will be shocking: 300% more open rates!
Facebook launched its messenger ad feature on November 16, 2016.
Manychat was the first bot that took advantage of it, when they immediately created their website as a tool to use Facebook messenger ads to successfully gain more messenger subscribers, and be able to send them automated messages.
Facebook messenger ads have 500% better open rates and a 300% higher click-through-rate than regular emails.
People use Facebook chat differently than emails. They are on Facebook all day, and they get an immediate notification if someone messages them. They love to write messages or reply. More and more people are also using Facebook chat if they have a question for a company, and they are more likely to chat than to call or write an email.
Simply put: people want everything right away.
Let’s see how to use Manychat to create automated chat messages:
Step 1. Connect your page with Manychat
Click on “add page” button in the top left corner, and give permission to your Facebook. Then select a page you want to connect with Manychat (you want to send the messages from). You can only connect pages for which you are an admin.
Step 2. Grab your Unique Messenger Link
Next to your page’s logo, you will see a “unique link” (m.me/yourpage). This link takes you directly to your page’s messenger. It’s a good way to open a chat with people on your website, or send out as a link to have potential customers message you. If someone clicks on this link, they will redirect to your messenger, and be able to send an instant message if they have questions or want to talk.
Step 3. Default message
You can set keywords in Manychat to which the bot sends an automated reply (for example: the word “thank you” can trigger an answer such as “you are welcome”). If Manychat doesn’t understand what people say (for example they type in a questions), it provides a default reply. I thought it was annoying when my subscribers messaged me and the default reply turned on, but it’s a good idea to let them know that their question was received, and you will respond within 24 hours, for example.
Step 4. Welcome message
The Welcome message is the first message. When someone messages you for the first time, they will see this text (usually a welcome message along with instructions to unsubscribe, if they wish).
Step 5. Growth tools
Things start to get interesting here. You can create a popup and embed it in your website, or create a basic landing page if you don’t have one. You can create a “comment to post” Facebook campaign (so that someone can comment a trigger word and then receive a lead magnet in messenger). Or you can add a top bar to your website—I use one that asks, “Want to chat?” and it shows on every page of my website).
Play with the different options. They are so cool!
Edit your headline and text
Write the Thank You page
Edit opt-in actions
Step 6. Tagging
You can tag people based on where they subscribed, or what are they interested in. You can tag people manually from Audience:
Or add automated tag from your Growth tools, or messages, buttons and quick replies:
Step 7. Automated sequences
You can create automated sequences, much like in an autoresponder, to send several messages at fixed intervals after they register. It’s good to build a relationship and to soft sell, but be careful! If you message too often, people get annoyed and unsubscribe quickly. Don’t send more than 2 messages per week. My sequences are set up to send a message every 5 days.
Step 8. Create a broadcast
You are able to send one-time broadcast messages to your subscribers. You can send them to all subscribers, or just people who you have selected through segmentation.
Subscription broadcast messages can’t contain ads or promotional materials, but can be sent at any time regardless of time passed since last user activity.
Promotional broadcast messages can contain ads and promotional materials, but can only be sent to subscribers who were active in the past 24 hours.
Follow-up broadcast: After the end of the 24-hour window, you have the ability to send one “follow-up message” to these recipients. After that, you won’t be able to send them ads or promotional messages until they interact with you again.
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