Have you ever found yourself sitting at your computer, trying to write something on your blog, sitting there for an hour and still couldn’t even start?
In this article I collected all the things you need to start and write a blog post in less than 30 minutes.
1. Set a goal
Set a goal for why are you writing the post. Is it to generate leads with a hook-offer? Is it for customer activation? Offer awareness? Decide why you need that blog post, and it will make writing the content much so much easier.
2. Choose a topic
Next, you have to decide under which topic you want to create a post. This depends on the goal you have set. To choose the right topic, you have to do some research. You have to know:
- Who are your readers and what do they want?
- What is their pain point?
- What research do they do before they convert?
- What do they know/ understand before they convert?
3. Choose a post type
There are several post types you can use. There are list posts, interviews, how-to posts, case studies, etc. I will go through a number of effective post types in a later lecture.
4. Edit your post
- The CTA (Call to Action)
Write the Call to Action first! Your call to action is dictated by your goal, and it has to be really powerful. It’s best if you write two types of CTAs in your post: a text link, and an image link: some people automatically click on an image, others prefer text.
If you include a button in your call to action image, you will have more conversions. People are used to clicking on buttons even if they could click anywhere else on the picture. Make sure that your call to action has a button to maximize your efforts.
About CTA placement: you don’t have to insert your call to action at the end of the post. Choose a placement where it’s relevant.
- The headline
The headline is one of the most important elements of any content. This is a promise of what will you find in the post. It has to be simple, clear, complete, and compelling.
This is the first sentence, or first paragraph of the post. This will sell the next sentence, which will sell the next one. If people lose interest during the first sentence, they won’t read the rest. So the first sentence is critical. It should be short, punchy and wake up people’s curiosity.
- The body
The post has to completely deliver on the promise made in the headline and introduction.
You have to be sure that the body of your blog post delivers 100% on that promise. If you make a promise in the headline, and don’t deliver in the rest of the post, it will destroy your blog’s reputation.
You also have to be sure that the post is complete on the topic you promised. Add more images, videos, audios, examples, or internal and external links for more explanation.
- Page breaks
If a paragraph is text heavy, people will likely to skip it. Be sure that your paragraphs contain a maximum of three sentences, not more.
Break the content into smaller chunks using bulleted lists, numbered lists, bold sub-headings, and a lots of white space.
If you plan a post, it will be easier and faster to execute. Start every posts by determine the goal, the type, and the category. Then develop the content from the CTA to the headline. Create the post. Repeat.
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