Have you ever heard the phrase, “content is king”?
Content marketing used to be just something that differentiates you from your competitor and builds credibility.
Now you can use content for many other things:
For lead generation, engagement, creating and managing a community, entertaining, informing and teaching, and much more.
Now some companies use content marketing as their main marketing tool. But even if they have a variety of different marketing tools that they use, content marketing is one of them. It’s a must have in today’s marketing arsenal.
But you may still be wondering, why is content marketing important?
- Content helps support nearly every other digital marketing strategy.
- Build brand awareness
- Generate leads for your business
- Attract ideal buyers
- Improve brand reputation by building trust through content marketing
- Optimized content helps improve your SEO efforts
- Content marketing helps you set yourself apart from competitors
- It gives people a reason to come back to your website
Now the question you may have is: how can a chatbot help with it? How can you use a chatbot for content marketing?
Attract new readers
No matter how good your content is, if you don’t put it in front of people, nobody will know about it.
You can offer an irresistible lead magnet (valuable content such as a chapter of your book, or an ebook), and when they request it, they become your chatbot subscribers.
Now you can send them your content, because you have established an audience who is interested in what you are saying.
Deliver your content
A chatbot can send your most recent content out to your subscribers.
You can send different media in your chatbot message.
Links to your blo or article. Picture/infographics. Audio files. Videos.
You can deliver everything in your chatbot.
Let them find your best content
A chatbot can help segment your audience based on their interests. Your chatbot can ask a few questions from your subscribers, and determine the content they are looking for.
Sign up for an event
You can have a calendar in your chatbot, and people can sign up for different events on different dates. The chatbot saves the dates, and the subscriber.
It can be a webinar, or a physical event.
If you prefer signing in your subscribers in your own calendar or software, you can ask for subscribers’ email address, and you can continue the communication there.
Send polls and surveys for your next content
If you want to ask your leads something, send out a survey. Or a poll. Sometimes subscribers can tell you valuable information, like what kind of content they want next, how a certain kind of content might help to solve their problems, what are the biggest challenges they are facing, and other questions.
You can plan your content calendar based on the answers, or completely change your content strategy.
Content marketing is one of the most effective marketing tools today. Businesses know that, and they have started to do content marketing, or if they had already begun, they are putting more effort into it.
A chatbot can help for content marketers, too.
I showed 5 examples how you can use a chatbot for content marketing, but you can use other methods too to build your brand through your content.
How do you use your chatbot in your content marketing? Share your ideas with us in the comments.