Measuring results with Google Analytics

Do you need Google Analytics?

The answer is a big “yes”.

Whether you have a blog as a side income or your business is your sole income for the family, you want to make sure it grows efficiently. Google Analytics is the best way to do that.

But how to read the data?

Success is more than just seeing the number of views increase. You want to measure your results in detail, using these metrics for good measure.

Your Bounce Rate

This is the rate of people who click on a link and then click the back button. They leave your website, without clicking on any other results. To the search engines, this rate will tell robots whether your site is relevant and useful. The higher the bounce rate, the worse your site looks. The search engines believe that people aren’t getting the content they need, so will start to devalue your site in the search results. You’ll find it harder to gain more readers. The less your bounce rate the better, because it means people were interacted with your site, visited more pages, clicked on more links.

 

The Page Views by Source

While page views is important, you want to delve deeper into the results. Measure the page views by source. This is the views from individual places on the internet. You’ll know if you get more people through Twitter, Google searches, Facebook, and more.

When you know where people are coming from, you know where to market more aggressively. You can remove marketing from the social media sites that aren’t bringing visitors, helping you to be more effective and save money.

eCommerce Tracking

If you sell on your site, you will want to set up eCommerce tracking. This involves a short bit of code added to your site, but it will go a long way into increasing your sales and your value. You can track your sales, purchase amounts, and much more. This will tell you which products are doing well, which ones need to be more enticing, and which ones don’t even generate clicks.

Hour of day

Looking at analytics on an hourly level allows you to pick up on micro trends that occur over time. This shows when are people most likely to visit your site. When is more traffic and when is less This can help you plan events such as sending out emails about your blog posts, or start a campaign on your website.

Looking at data on allows you to select times of the month or week when people are most likely to land on your site, for example the beginning of the month or weekends.

Sessions

Google Support says:

“A session is a group of user interactions with your website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.

By default, a session lasts until there’s 30 minutes of inactivity, but you can adjust this limit so a session lasts from a few seconds to several hours.”

It’s time to boost your sales through metric tracking. Measure results with Google Analytics effectively and easily.

Related articles:

How to set up a marketing budget?

How to create a successful marketing campaign

52 marketing channels – if you don’t know where to advertise your business

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2 Comments

  • Darell Slaten

    October 15, 2017

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