The lead magnet is the first impression with your lead. Who never heard about you before, or at least never interacted you.
They don’t follow you on Facebook, and don’t consume your content.
Therefore you need to offer an incentive in order to get their personal information, their name and email address (or anything you collect from your leads).
You can read more about how to create a good lead magnet here.
But how can you offer it? What are the best lead magnet designs you can inspire from?
Lithium has this long-form lead magnet. They have nicely done body copy – a couple paragraphs, a bulleted list, and their contact information. They ask for more information from the lead than usually, but they need it for they profile of work.
I like the graphics of this lead magnet. It’s basically THE lead magnet in a well-created picture that shows it’s a book, and what’s in it.
Digital Marketer’s Facebook ad that they promoted their lead magnet.
A lead magnet shouldn’t be only digital. In this example they created a physical DVD as a lead magnet. One thing is sure: they stand out from their competitors.
They provide a detailed blog post (more than 5000 words) and if you want to save it for later, they can send it to your email address.
A beautiful minimal style lead magnet. Just a title, a subtitle, and a big CTA.
Another minimalist idea from HubSpot
I like this offer because of the fun colors and clean fonts. It includes a social proof along with the title, description and CTA.
Along with the description, CTA and a picture, they shared their social media channels as well, to get more likes and followers.
Always share your social media channels where you are active on, if this is one part of your marketing.
The colors and contrasts make this lead magnet offer stand out.
If you have a powerful title, you don’t need anything else, just a short form