New Facebook features for group admins

This is something really cool!

Facebook Groups reaches 1 billion users. Facebook CEO Mark Zuckerberg says for the first time 1 billion people used its Groups feature in a single month to explore shared interests. Facebook has recently added community management features that every group admin loves.

Group Insights: 

Facebook says:

Group Insights: Group admins have told us consistently that having a better understanding of what’s going on in their groups would help them make decisions on how to best support their members. Now, with Group Insights, they’ll be able to see real-time metrics around growth, engagement, and membership — such as the number of posts and times that members are most engaged.

Up until now, Facebook provided insights only for Pages, so that Page admins could understand how people were engaging. Now they provide insights for group admins, as well!

Before this update, the only data that group admins could access was the number of members. If they wanted to get any kind of detailed analytics, they had to use third-party platforms. And we all know that admins shouldn’t measure growth solely by the total number of members. The engagement and activity level of the members is far more important.

Admins will see the newest members, total number of posts and comments compared to a previous time period, the most popular times to post, top posts, top contributors, and group members’ ages and genders.

Membership request filtering:

Facebook says:

We also hear from admins that admitting new members is one of the most time-consuming things they do. So, we added a way for them to sort and filter membership requests on common categories like gender and location, and then accept or decline all at once.

If you have a “secret” group that members have to ask to join, you know what a pain it can be to go through a list of new member requests every day. It’s not just time consuming, but one of the most boring tasks to a community manager.

Now it’s even easier to filter user requests to be a part of your group, including by their gender and location.

Removed member clean-up:

Facebook says:

To help keep their communities safe from bad actors, group admins can now remove a person and the content they’ve created within the group, including posts, comments and other people added to the group, in one step.

Did you ever need to remove a fake account from your group page? A troll? A spammer? A negative or disrespectful jerk?

Until now, Facebook community managers had to take the time to go through the page, post by post, and delete all hateful posts and comments from the person who got banned.

Now, it’s super easy to delete someone’s past posts and comments!

Scheduled posts:

Facebook says:

Group admins and moderators can create and conveniently schedule posts on a specific day and time.

Now you can schedule group posts ahead of time, just like you can for your business pages!

It’s not enough to simply fill your group with members. You have to provide consistent, engaging content to help your members connect to each other and keep them actively involved with the group.

You can create a weekly Live Video. Or an activity every Monday. Or celebrate your members’ achievements at the end of every month.

Creating scheduled posts saves a lot of time admins that can better spend participating in conversations and taking care of their group.

Group to group linking:

Facebook says:

We’re beginning to test group-to-group linking, which allows group admins to recommend similar or related groups to their members. This is just the beginning of ways that we’re helping bring communities and sub-communities closer together.

This is great news for those who manage multiple Facebook groups! Now you can link them, and create sub-groups. This can help grow your pages by referring members from one group to another, and segment your members and even conversation topics.

Questionnaires:

Facebook says:

Screening new membership requests requires time and legwork for admins – particularly for groups built around focused passions or purpose. For these groups, admins typically have specific criteria they require before admitting new members. Establishing these open-ended questions enables them to more quickly review and approve member requests; in turn, people seeking communities of support or shared interest can more quickly connect with others.

Now Group admins can establish up to three questions to answer when people request to join their Group. This allows admins to understand why someone asked to join, and if the potential members are the right fit for the group.

Conclusion

Bravo to Facebook for recognizing the value of Groups and how important good analytics and tools can be for them! These new features will make every group admin’s life easier. By streamlining much of the admin process and providing greater control of the group and it insight into the group’s composition, it will allow admins to focus more on the activities and discussions within the group, and understand their members better.

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