My Biggest Marketing Secret

I want to give you my most valuable advice: THE secret—on how to make the most out of your marketing efforts Do you want to build your brand and earn more profits this year? Let’s begin with a few simple questions: Do you want better marketing…

Is Your Company Productive? Or Counterproductive?

The image of a company reflects its owner If you want to understand most companies, especially small businesses, look at the owner. This will allow you get to know about the brand. The owner’s point of view, habits, and strategy shape the company. If the owner…

Which is the best marketing tool?

If you know and use these marketing strategies, you have a chance to grow your business, and achieve a steady stream of new customers. But if you don’t use it, your success will be up and down, at the whim of the marketplace. You won’t have…

Marketing goals for 2017

One of the most stressful things I remember having to deal with was when people would ask me what I wanted to be when I grew up – while I was still in high school. It’s really hard to answer this question when you are 16…

How marketing makes sales smooth and easy?

As a business owner, you might struggle with one or more of the following: You feel that being “good at sales” means being pushy, and it makes you uncomfortable You think that customers hate sales pitches and won’t buy your products, so you lower your prices…

Perfect positioning

How do you want a customer to feel when they think about you or your company? What words would come to their mind? What emotions would they feel? What differences do you want them to see between you and your competitors? Now for the tougher question:…

How to shine, even in the rainy days

It feels much better being able to shine when everybody else is struggling with their businesses. Any business has its own ups and downs. Almost nobody likes these changes. Everyone likes balance and security, that sense of stability when existing customers buy more and new customers…

Instead of discount

Cutting prices, giving discounts, special sales – everyone can generate leads with these old and overused methods. All you have to lose is your profit margin! But can you make your services interesting and compelling by offering up a small bonus and still keep your profit?…

How to write a strong guarantee

Guarantee for success Are you offering empty promises, or are you willing to put your money where your mouth is? Are you willing to guarantee your customers’ results? The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies used today, including the satisfaction-or-money-back guarantee on the entire range…

10 unusual marketing tools your competitors don’t use

If you are fighting for the attention of potential customers, and your marketing strategy is very similar to that of your competitors, you should expand your choice of marketing tools to ones that your competitors don’t use. Paid ads, website, DM, brochures – we all know these.…