8 ways to come up with new blog post ideas

Isn’t it annoying when you sit down at your blog editor, all ready to write, and nothing comes to mind? All you can think of is a big blank nothing… To have a successful blog, you need to be able to create great content week after…

Why market research matters

Market research is essential to you and your brand’s long-term success. Conducting market research on a regular basis is important for every business to keep up with the changing market trends and needs, and to make sure that the current marketing channels and campaigns are successful.…

9 common mistakes people make when they build their website

Building a website doesn’t have to be difficult! Related: Build your WP website in a weekend. Here are 9 common mistakes you might make building your website: Mistake #1: You don’t put time into building it Unfortunately, most entrepreneurs treat their website like an afterthought. They…

Thinking about Launching a New Product?

So you want to launch a new product? Here are a few things to think about… Launching a new and successful product is an amazing feeling! When those sales numbers come in and they exceed your expectations… When it’s the featured product on some popular TV…

The pros of content marketing

Why is content important? Why do you need it? Why is the number of companies that successfully use content marketing steadily increasing? It’s simple: When people on the internet search for relevant information, it’s content marketing that delivers. It used to be standard practice that most…

Short VS Long email copy

There are key types of emails that you can send to your list: long-form emails (usually in the form of a sales letter), or short emails. Which should you choose? It depends on a number of factors: It depends on your industry. Some audiences simply need…

10 metrics to measure in a marketing campaign

Everyone knows that measuring results is one of the most important parts of a marketing campaign.  Without measuring and analyzing the results of your efforts, you can’t say if your campaign was successful or failed. For example, how do you know if your lead generation campaign…

The best blogging platforms – comparison

Are you ready to start your blog… … but can’t figure out how to choose the best blogging platform? There are a lot of options out there. How do you decide which one is right for you? In this article, I will compare some popular options…

Build your WordPress website in a weekend

Are you ready to create your WordPress website today? You might have wondered if you could have your own website, and what it would take for someone to create it. I have good news: with WordPress, you can do it yourself quickly and easily. For beginners,…

11 traditional marketing media to mix with your digital marketing

Wait a minute… you said traditional marketing? Before we go any further, let’s talk about the difference between “traditional” and “digital” marketing. Traditional, or offline, marketing focuses on “older” communications media like television, radio, print, and direct mail. You could also say simply that traditional marketing…