lead generation

Lead generation tactics with inbound marketing

What is Lead Generation? Lead generation is all about bringing people into your sales funnel. Leadsquared has a descriptive definition of a lead: “In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID,…

SEO strategy

Develop a successful SEO strategy

Developing an SEO strategy is not about picking some keywords and writing some blog posts. You have to take time and do some research to be able to set up an accurate and helpful SEO plan. In this post, I’m going to share with you my…

basic seo

Basic SEO tools for beginner content marketers

What is basic SEO? Why just basic? Search Engine Optimization is a huge topic. It has a lot of different rules, tools to use, and terms to understand. Not surprisingly, a lot of entrepreneurs, and small businesses who do their own online marketing feel overwhelmed when…

ways how to use a chatbot

4 ways how can you use a chatbot

A few different ways how to use a chatbot: I will write about 4 of my favorites a business should have: Subscription bot Checkout bot Sales person bot Customer support bot People ask me: “Are chatbots going to fade away soon?” “Are chatbots the end of…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

seo checklist

SEO Checklist: 18 easy ways to boost SEO

If you do content marketing, SEO is an important tool. Here are 18 great tips to maximize the SEO effectiveness of your site. Follow this checklist, and while you should try to do as many as you can, keep in mind that it’s usually not possible…

how much spend on marketing

How much should you spend on marketing?

The question I often hear and it’s probably one of the most important one: How much should I spend on marketing? Earlier, when only the big companies did marketing, it was a business expense, nothing more. The general attitude was: “Ok, we have a yearly budget,…

free blog traffic 2

The best ways to drive free traffic to your blog

You posted a new article on your blog. Now you’re looking at your analytics, and wondering when will the visitors show up. Does this sound like you? There are several ways to drive traffic to your blog. I have collected some of the most effective ones…

Facebook ads fail

9 reasons why Facebook ads fail

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or…

Facebook changes page

Facebook changes that affect business pages

Stay up-to-date with new Facebook changes: Facebook has changed how it ranks the posts and updates from “Pages” that appear in the users’ News Feeds. In short, you’ll see more posts from friends and family. And you’ll see fewer posts from a “Page”. New York Times says: “Prioritizing…

tips for bloggers

50 blogging tips for newbie bloggers

Honestly, blogging is a never-ending cycle of working and learning. It changes so fast, there is always something new to know. Blogging doesn’t stop when you write a post and publish it. You also have to take care of things like: Marketing your blog Backlink building Maintain…

start email marketing

The best way to start email marketing

Ready to start email marketing? There are almost 5 billion email accounts all over the world. That’s more email accounts than Facebook accounts! You’ve probably seen reports that show that email marketing has the highest ROI. That means that if you are selling something, you practically…

start blogging

10 reasons why you should start blogging

Are you thinking of start a new blog? My advice is: stop thinking. Do it now! Here are the some of the biggest reasons why I personally think you should start blogging immediately: It’s affordable Anyone can start a blog for free. There are a lot…