how people search

The psychology of searching: How people search

“Search query – n.: The words and phrases that people type into a search box in order to pull up a list of results.” Why do People Use a Search Engine? They want to do something They want to know something They want to go somewhere Google classifies search queries as either…

Learn the power of upsell

Learn the power of Upsell

How do you generate more profit? Learn the secret of the upsell offer! Many business owners are afraid of upselling. They don’t want to come across as too pushy or as if they are making a sales pitch. When upselling is done right, it doesn’t feel…

what is SEO

What is SEO

Search Engine Optimization refers to techniques that help you achieve better rankings for your website in organic search results. It’s all about making your website more visible and more compelling to people who are searching for your product or brand. SEO really means writing for humans…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

how to find the right keywords

Keywords – how to find the right keywords? (Video)

How to find the right keywords? Keywords are fundamental to the search process. They are the building blocks of language they talk to search engines. The entire search is based on keywords. Keywords dominate how we communicate with the search engines. When we enter words to…

why seo

10+1 reasons why you need SEO in your marketing

You have probably heard about SEO, and that it is a great marketing tool. But you’re probably asking yourself: why do I need SEO? First of all, Search Engine Optimization is an investment, not a cost. If you are on page 2 of a Google search,…

become a successful blogger

How to become a successful blogger

If you enjoy writing, and you have a brand (even if it’s only yourself as a blogger), you have probably thought about starting a new blog and become a blogger. Become a successful blogger. You just need some writing skill, a few ideas to blog about,…

lead generation

Lead generation tactics with inbound marketing

What is Lead Generation? Lead generation is all about bringing people into your sales funnel. Leadsquared has a descriptive definition of a lead: “In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID,…

SEO strategy

Develop a successful SEO strategy

Developing an SEO strategy is not about picking some keywords and writing some blog posts. You have to take time and do some research to be able to set up an accurate and helpful SEO plan. In this post, I’m going to share with you my…

basic seo

Basic SEO tools for beginner content marketers

What is basic SEO? Why just basic? Search Engine Optimization is a huge topic. It has a lot of different rules, tools to use, and terms to understand. Not surprisingly, a lot of entrepreneurs, and small businesses who do their own online marketing feel overwhelmed when…

ways how to use a chatbot

4 ways how can you use a chatbot

A few different ways how to use a chatbot: I will write about 4 of my favorites a business should have: Subscription bot Checkout bot Sales person bot Customer support bot People ask me: “Are chatbots going to fade away soon?” “Are chatbots the end of…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

seo checklist

SEO Checklist: 18 easy ways to boost SEO

If you do content marketing, SEO is an important tool. Here are 18 great tips to maximize the SEO effectiveness of your site. Follow this checklist, and while you should try to do as many as you can, keep in mind that it’s usually not possible…

how much spend on marketing

How much should you spend on marketing?

The question I often hear and it’s probably one of the most important one: How much should I spend on marketing? Earlier, when only the big companies did marketing, it was a business expense, nothing more. The general attitude was: “Ok, we have a yearly budget,…

free blog traffic 2

17 ways to drive free traffic to your blog

You posted a new article on your blog. Now you’re looking at your analytics, and wondering when will the visitors show up. Does this sound like you? There are several ways to drive traffic to your blog. I have collected some of the most effective ones…

Facebook ads fail

9 reasons why Facebook ads fail

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or…

Facebook changes page

Facebook changes that affect business pages

Stay up-to-date with new Facebook changes: Facebook has changed how it ranks the posts and updates from “Pages” that appear in the users’ News Feeds. In short, you’ll see more posts from friends and family. And you’ll see fewer posts from a “Page”. New York Times says: “Prioritizing…