Tag: advertising
5 marketing strategies

The only 5 marketing strategies you will ever need

You don’t have to be super creative or a genius to market your small business. You only need 5 marketing strategies. How many do you use? While many companies make a super-detailed, super-expensive, marketing campaign using only the newest technology, there are only 5 main strategy…

video testimonial

How to create professional video testimonials

Video testimonials are very powerful marketing tools. Every smart company uses them. Why? One of the best ways to improve your business’s image is to use testimonials from happy customers. This lets your potential customer hear about your product from people just like them. They can learn the…

Facebook ads structure

Understanding the Facebook ads structure

The Facebook ads structure has 3 different levels: ad campaign, ad sets, and ads creative. They are referred to as ad objects. Campaigns contain ad sets Ad sets exist a level below campaigns, and contain ads Ads belong to ad sets, which in turn belong to campaigns Editing an existing…

Facebook ad metrics illustration

Tracking results – Facebook ad metrics

When it comes to metrics that evaluate results, some are far more important than others. The likes, shares, and clicks that your Facebook ad generates, the conversions that occur from that ad, leads generated from that ad: are all important to evaluate the overall success of…

FB lead ads

‘Facebook Lead Ads’ Secrets

Why Facebook lead ads? When you collect a lead’s personal info, you send them to a dedicated landing page where they can enter their email address and get access to a freebie. Quality leads usually do that. They are so interested in your offering that they…

billboard empty

Ads that don’t work – don’t make these mistakes

Business owners sometimes think: “This ad didn’t generate any sales, but at least it built up our name in the marketplace”. In my opinion, this ad is unsuccessful. An ad that doesn’t work. An ad is successful when it makes money. If it builds your brand,…

fb ad strategy

Facebook ad strategy in 5 easy steps

Facebook has become an essential online marketing channel for small businesses. Therefore, there’s a huge potential in creating Facebook advertisements. Developing advertising strategies on Facebook is easier than you expect, and almost everyone you would want to reach is there. Users go to Facebook to see…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Facebook ads fail

9 reasons why Facebook ads fail

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or…

traditional marketing tools

11 traditional marketing media to mix with your digital marketing

Wait a minute… you said traditional marketing? Before we go any further, let’s talk about the difference between “traditional” and “digital” marketing. Traditional, or offline, marketing focuses on “older” communications media like television, radio, print, and direct mail. You could also say simply that traditional marketing…

promotional product ideas

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

examples of a lead magnet

18 Lead Magnet examples that rock

Here are my best examples of a lead magnet: Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a…

Youtube seo

YouTube SEO and measuring results

With more than a billion active users, YouTube is not just a place to post or look for funny videos and pranks anymore. YouTube is the second largest search engine after Google, and where a lot of people go to look for product demos, first-use experiences, and …

benefits features

Benefits VS Features in Sales Copy

Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale.…

marketing tips

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

short headline formulas

The best short headline formulas

The headline is everything Your headline should be clear and interesting, and focus on your audience’s problem. Create clear headlines that clearly articulate how the article or the product will solve their problem. An effective headline combines a powerful benefit with the promise of useful information…

compelling offer

The secret what makes your offer compelling

What is a compelling offer? A compelling offer is a valuable package deal that brings the customer a bigger benefit than just a simple product or service. A compelling offer is one that is so appealing that when customers hear it, they can’t say “NO”. By…

dont advertise your product

Don’t advertise your product! Use this instead:

Do not advertise your product directly. Instead, if you want good results, use this: Good job! You’ve finally started advertising on Facebook. You set up your audience, wrote a compelling post, uploaded some pictures, and gave it a go! You sit patiently in front of your…