Tag: advertising

11 traditional marketing media to mix with your digital marketing

Wait a minute… you said traditional marketing? Before we go any further, let’s talk about the difference between “traditional” and “digital” marketing. Traditional, or offline, marketing focuses on “older” communications media like television, radio, print, and direct mail. You could also say simply that traditional marketing…

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

18 Lead Magnet examples that rock

Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a task; they help people stay focused and make sure…

YouTube SEO and measuring results

With more than a billion active users, YouTube is not just a place to post or look for funny videos and pranks anymore. YouTube is the second largest search engine after Google, and where a lot of people go to look for product demos, first-use experiences, and …

Benefits VS Features in Sales Copy

Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale.…

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

The best short headline formulas

The headline is everything Your headline should be clear and interesting, and focus on your audience’s problem. Create clear headlines that clearly articulate how the article or the product will solve their problem. An effective headline combines a powerful benefit with the promise of useful information…

The secret what makes your offer compelling

What is a compelling offer? A compelling offer is a valuable package deal that brings the customer a bigger benefit than just a simple product or service. A compelling offer is one that is so appealing that when customers hear it, they can’t say “NO”. By…

Don’t advertise your product! Use this instead:

Do not advertise your product directly. Instead, if you want good results, use this: Good job! You’ve finally started advertising on Facebook. You set up your audience, wrote a compelling post, uploaded some pictures, and gave it a go! You sit patiently in front of your…