Tag: advertising
fb ad strategy

Facebook ad strategy in 5 easy steps

Facebook has become an essential online marketing channel for small businesses. Therefore, there’s a huge potential in creating Facebook advertisements. Developing advertising strategies on Facebook is easier than you expect, and almost everyone you would want to reach is there. Users go to Facebook to see…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Facebook ads fail

9 reasons why Facebook ads fail

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or…

traditional marketing tools

11 traditional marketing media to mix with your digital marketing

Wait a minute… you said traditional marketing? Before we go any further, let’s talk about the difference between “traditional” and “digital” marketing. Traditional, or offline, marketing focuses on “older” communications media like television, radio, print, and direct mail. You could also say simply that traditional marketing…

promotional product ideas

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

examples of a lead magnet

18 Lead Magnet examples that rock

Here are my best examples of a lead magnet: Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a…

Youtube seo

YouTube SEO and measuring results

With more than a billion active users, YouTube is not just a place to post or look for funny videos and pranks anymore. YouTube is the second largest search engine after Google, and where a lot of people go to look for product demos, first-use experiences, and …

benefits features

Benefits VS Features in Sales Copy

Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale.…