Smart marketing makes the customer feel smart

Posts Tagged "advertising"

9 reasons why Facebook ads fail

9 reasons why Facebook ads fail

By on Jan 30, 2018 in FB 2018 |

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or intended. Here are some reasons why some marketers fail on Facebook. Too large or too narrow of an...

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12 traditional marketing media to mix with your digital marketing

12 traditional marketing media to mix with your digital marketing

By on Dec 25, 2017 in 5 strategies, POPUP 52, VIP |

Wait a minute… you said traditional marketing? Before we go any further, let’s talk about the difference between “traditional” and “digital” marketing. Traditional, or offline, marketing focuses on “older” communications media like television, radio, print, and direct mail. You could also say simply that traditional marketing (or offline marketing) is...

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101 promotional product ideas

101 promotional product ideas

By on Dec 25, 2017 in 1 minute |

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can be a great tool for generating interest and awareness in your business, such as a key...

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18 Lead Magnet examples that rock

18 Lead Magnet examples that rock

By on Dec 17, 2017 in create LM |

Here are my best examples of a lead magnet: Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a task; they help people stay focused and make sure they don’t miss any steps. Cheat sheets A cheat sheet...

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YouTube SEO and measuring results

YouTube SEO and measuring results

By on Dec 10, 2017 in Uncategorized |

With more than a billion active users, YouTube is not just a place to post or look for funny videos and pranks anymore. YouTube is the second largest search engine after Google, and where a lot of people go to look for product demos, first-use experiences, and  “how-to” videos. YouTube is a serious and powerful marketing platform that can provide your brand with the...

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Benefits VS Features in Sales Copy

Benefits VS Features in Sales Copy

By on Dec 7, 2017 in 100 tips |

Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale. Don’t forget: your audience doesn’t want to hear about you or your product, especially when you’re...

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43 marketing tips from the pros

43 marketing tips from the pros

By on Nov 20, 2017 in Marketing funnel |

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names in the business. I’m sure if you read them, they will make you a bit better in digital...

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The best short headline formulas

The best short headline formulas

By on Nov 12, 2017 in Everything blogging |

The headline is everything Your headline should be clear and interesting, and focus on your audience’s problem. Create clear headlines that clearly articulate how the article or the product will solve their problem. An effective headline combines a powerful benefit with the promise of useful information addressed directly at the customer’s specific problem. When I...

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The secret what makes your offer compelling

The secret what makes your offer compelling

By on Nov 11, 2017 in POPUP 5 |

What is a compelling offer? A compelling offer is a valuable package deal that brings the customer a bigger benefit than just a simple product or service. A compelling offer is one that is so appealing that when customers hear it, they can’t say “NO”. By creating an irresistible offer, you will boost your sales with 30-50%! Not only will you boost your sales, but it...

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Don’t advertise your product! Use this instead:

Don’t advertise your product! Use this instead:

By on Oct 19, 2017 in FB ad fail, FB book |

Do not advertise your product directly. Instead, if you want good results, use this: Good job! You’ve finally started advertising on Facebook. You set up your audience, wrote a compelling post, uploaded some pictures, and gave it a go! You sit patiently in front of your computer and wait for the buyers. But they don’t come. What’s the problem? Maybe not...

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