Tag: Business
print technologies paper and pen

Print Technologies Are Reviving Print Marketing

Print Marketing Isn’t Dead! Long Live Print! (Part 2 of 2) In our previous post, we talked about some of the reasons that print marketing is still very much alive and growing again in popularity. In this post, let’s take a look at some of the…

print marketing isnt dead

Print Marketing Is Dead – Long Live Print!

Print Marketing Isn’t Dead! (Part 1 of 2) “Print marketing is dead” is a statement I have heard numerous times in the past few years. In this world of digital, well, everything, printed documents are often considered a dying holdover from a different age. In many…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

how much spend on marketing

How much should you spend on marketing?

The question I often hear and it’s probably one of the most important one: How much should I spend on marketing? Earlier, when only the big companies did marketing, it was a business expense, nothing more. The general attitude was: “Ok, we have a yearly budget,…

marketing campaign ideas

How to come up with marketing campaign ideas

To market your product or service successfully, you’ve got to have that “big idea” for campaign that sets you apart from your competitors. When you come up with a solid campaign idea that resonates with you, it will be easier to develop your headlines, sub headlines,…

support group

Build a support group

You don’t have to go it alone just because you’re an entrepreneur. Just like in the personal life, everyone in business needs a network of people, too. Especially for entrepreneurs, these support groups help to break the isolation and make you feel better, knowing that you…

marketing tips

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…