Tag: Business
social media manager

Best practices to hire a Social Media Manager

Social media has grown exponentially over the past decade, and it is still growing. It seems that every different social media channel has different tactics for achieving success. Unfortunately, a lot of business owners don’t know them, and don’t have time to learn them or constantly…

marketing in slow season

How to do marketing in slow season

Every business has slow seasons of the year. Mine too. Maybe it’s in the summer, or the beginning of the year, or tax season. When business and sales are slow. Or maybe you sell seasonal products that really only sell well in one season, such as…

How to set up a marketing budget

You can set up your marketing budget in different ways You can calculate the exact amount you will spend on marketing, or you can estimate a number (hopefully close to reality). One thing is important: HAVE a number in your head and in your notebook that…

Is Your Company Productive? Or Counterproductive?

You know it, I know it: The image of a company reflects its owner If you want to understand most companies, especially small businesses, look at the owner. This will allow you get to know about the brand. The owner’s point of view, habits, and strategy…

marketing goals

Marketing goals

One of the most stressful things I remember having to deal with was when people would ask me what I wanted to be when I grew up – while I was still in high school. It’s really hard to answer this question when you are 16…

Perfect positioning

How do you want a customer to feel when they think about you or your company? What words would come to their mind? What emotions would they feel? What differences do you want them to see between you and your competitors? Now for the tougher question:…