Tag: Business

How to write a strong guarantee

Guarantee for success Are you offering empty promises, or are you willing to put your money where your mouth is? Are you willing to guarantee your customers’ results? The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies used today, including the satisfaction-or-money-back guarantee on the entire range…

The Defiance Factor is slowing down your sales

Why do your customers say “no” to an offer? Everybody wants to learn the secret tricks of a magician, right? I have been asked many times how I can possibly answer to a question before it’s even been asked. Well, if you want to really succeed…

Why is it important to build a list?

How do you connect with potential or existing customers to make them buy immediately? Customers can be problematic They come in, grab all your free brochures, look at your price list, and usually ask a million questions – or totally blow you off with a “just looking”…