Tag: Campaigns
print technologies paper and pen

Print Technologies Are Reviving Print Marketing

Print Marketing Isn’t Dead! Long Live Print! (Part 2 of 2) In our previous post, we talked about some of the reasons that print marketing is still very much alive and growing again in popularity. In this post, let’s take a look at some of the…

print marketing isnt dead

Print Marketing Is Dead – Long Live Print!

Print Marketing Isn’t Dead! (Part 1 of 2) “Print marketing is dead” is a statement I have heard numerous times in the past few years. In this world of digital, well, everything, printed documents are often considered a dying holdover from a different age. In many…

Learn the power of upsell

Learn the power of Upsell

How do you generate more profit? Learn the secret of the upsell offer! Many business owners are afraid of upselling. They don’t want to come across as too pushy or as if they are making a sales pitch. When upselling is done right, it doesn’t feel…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

launching a new product

Thinking about Launching a New Product?

So you want to launch a new product? Here are a few things to think about… Launching a new and successful product is an amazing feeling! When those sales numbers come in and they exceed your expectations… When it’s the featured product on some popular TV…

marketing campaign metrics

10 metrics to measure in a marketing campaign

Everyone knows that measuring results is one of the most important parts of a marketing campaign.  Without measuring and analyzing the results of your efforts, you can’t say if your campaign was successful or failed. For example, how do you know if your lead generation campaign…

promotional product ideas

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

marketing campaign ideas

How to come up with marketing campaign ideas

To market your product or service successfully, you’ve got to have that “big idea” for campaign that sets you apart from your competitors. When you come up with a solid campaign idea that resonates with you, it will be easier to develop your headlines, sub headlines,…