Tag: Campaigns
5 marketing strategies

The only 5 marketing strategies you will ever need

You don’t have to be super creative or a genius to market your small business. You only need 5 marketing strategies. How many do you use? While many companies make a super-detailed, super-expensive, marketing campaign using only the newest technology, there are only 5 main strategy…

6 ideas how to re-purpose your Facebook Live videos

Content is king. The more content you create, the more you can educate, engage, and entertain your audience, and the more they will get to know you. But every platform has its own audience (with maybe a little overlap here and there), and you have opportunities…

where is your marketing leaking

Where is your marketing leaking? (Video)

  Script: Where is your marketing leaking? Lead generation Well, the first part is for marketing tools that you generate leads with. Find and put new people in your sales funnel who are interested in your product. Fill this part with marketing tools you currently use…

Lead generation strategies your competitors don’t use (Video)

Lead generation is one of the most important goals of your marketing. It’s all about finding new people who are interested in your product and them in your sales funnel. When we talk about lead generation, we automatically think about lead magnets and opt-in forms. But…

video testimonial

How to create professional video testimonials

Video testimonials are very powerful marketing tools. Every smart company uses them. Why? One of the best ways to improve your business’s image is to use testimonials from happy customers. This lets your potential customer hear about your product from people just like them. They can learn the…

social media marketing strategy illustration

Creating a social media marketing strategy

Social media is everywhere. It has changed the way people live and communicate. 2.77 billion people have some active social media profile. It’s addictive. Half of the social media users check their social media platforms first thing in the morning. 71% of social media users are…

print technologies paper and pen

Print Technologies Are Reviving Print Marketing

Print Marketing Isn’t Dead! Long Live Print! (Part 2 of 2) In our previous post, we talked about some of the reasons that print marketing is still very much alive and growing again in popularity. In this post, let’s take a look at some of the…

print marketing isnt dead

Print Marketing Is Dead – Long Live Print!

Print Marketing Isn’t Dead! (Part 1 of 2) “Print marketing is dead” is a statement I have heard numerous times in the past few years. In this world of digital, well, everything, printed documents are often considered a dying holdover from a different age. In many…

Learn the power of upsell

Learn the power of Upsell

How do you generate more profit? Learn the secret of the upsell offer! Many business owners are afraid of upselling. They don’t want to come across as too pushy or as if they are making a sales pitch. When upselling is done right, it doesn’t feel…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

launching a new product

Thinking about Launching a New Product?

So you want to launch a new product? Here are a few things to think about… Launching a new and successful product is an amazing feeling! When those sales numbers come in and they exceed your expectations… When it’s the featured product on some popular TV…

marketing campaign metrics

10 metrics to measure in a marketing campaign

Everyone knows that measuring results is one of the most important parts of a marketing campaign.  Without measuring and analyzing the results of your efforts, you can’t say if your campaign was successful or failed. For example, how do you know if your lead generation campaign…

promotional product ideas

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

marketing campaign ideas

How to come up with marketing campaign ideas

To market your product or service successfully, you’ve got to have that “big idea” for campaign that sets you apart from your competitors. When you come up with a solid campaign idea that resonates with you, it will be easier to develop your headlines, sub headlines,…

examples of a lead magnet

18 Lead Magnet examples that rock

Here are my best examples of a lead magnet: Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a…

how often post on Facebook

Facebook Marketing 101: How often should I post?

Read the whole Facebook 101 guide: Facebook marketing tools Boosted posts How often should I post on Facebook? Less is more… Over-posting content is one of the most common mistakes brands tend to make on Facebook. Posting too frequently is not only annoying, but you can’t…

marketing tips

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…