Tag: Campaigns

Retargeting for cold, warm and hot traffic

 Cold Traffic Fact:  Not everyone clicking on your ads has heard of your brand before. Cold traffic is anyone who visits your site and has no idea who you are. They are often the majority of your traffic, especially if you are just start building your…

10 +1 tips for a successful DM campaign

How to plan and create a successful Direct Mail Campaign? Who didn’t heard about Direct Mails? Direct mail presents some unique challenges compared to other marketing techniques, but also opens up some great opportunities that many other offline marketing tools don’t offer. Follow the tips below…

Double your sales with follow-up

Don’t let potential customers go! This strategy will bring your marketing to the next level   What happens if you wake up a potential customer’s curiosity, and then you let them go? They will probably forget about you, and when they see your competitor’s ad next…

How to set up a marketing budget

You can set up your marketing budget in different ways You can calculate the exact amount you will spend on marketing, or you can estimate a number (hopefully close to reality). One thing is important: HAVE a number in your head and in your notebook that…

Which is the best marketing tool?

If you know and use these marketing strategies, you have a chance to grow your business, and achieve a steady stream of new customers. But if you don’t use it, your success will be up and down, at the whim of the marketplace. You won’t have…

Marketing goals for 2017

One of the most stressful things I remember having to deal with was when people would ask me what I wanted to be when I grew up – while I was still in high school. It’s really hard to answer this question when you are 16…

How marketing makes sales smooth and easy?

As a business owner, you might struggle with one or more of the following: You feel that being “good at sales” means being pushy, and it makes you uncomfortable You think that customers hate sales pitches and won’t buy your products, so you lower your prices…

How to shine, even in the rainy days

It feels much better being able to shine when everybody else is struggling with their businesses. Any business has its own ups and downs. Almost nobody likes these changes. Everyone likes balance and security, that sense of stability when existing customers buy more and new customers…

Instead of discount

Cutting prices, giving discounts, special sales – everyone can generate leads with these old and overused methods. All you have to lose is your profit margin! But can you make your services interesting and compelling by offering up a small bonus and still keep your profit?…

How to write a strong guarantee

Guarantee for success Are you offering empty promises, or are you willing to put your money where your mouth is? Are you willing to guarantee your customers’ results? The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies used today, including the satisfaction-or-money-back guarantee on the entire range…