Tag: Campaigns

Thinking about Launching a New Product?

So you want to launch a new product? Here are a few things to think about… Launching a new and successful product is an amazing feeling! When those sales numbers come in and they exceed your expectations… When it’s the featured product on some popular TV…

10 metrics to measure in a marketing campaign

Everyone knows that measuring results is one of the most important parts of a marketing campaign.  Without measuring and analyzing the results of your efforts, you can’t say if your campaign was successful or failed. For example, how do you know if your lead generation campaign…

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

How to come up with marketing campaign ideas

To market your product or service successfully, you’ve got to have that “big idea” for campaign that sets you apart from your competitors. When you come up with a solid campaign idea that resonates with you, it will be easier to develop your headlines, sub headlines,…

18 Lead Magnet examples that rock

Checklists Instead of providing a lot of detailed information, make it short and relevant! Checklists are a great way to do that. Try providing a checklist of things people should not forget when trying to accomplish a task; they help people stay focused and make sure…

Facebook Marketing 101: How often should I post?

Less is more… Over-posting content is one of the most common mistakes brands tend to make on Facebook. Posting too frequently is not only annoying, but you can’t reach as many followers as you would if posted less often. Following the decrease in the organic reach…

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

The secret what makes your offer compelling

What is a compelling offer? A compelling offer is a valuable package deal that brings the customer a bigger benefit than just a simple product or service. A compelling offer is one that is so appealing that when customers hear it, they can’t say “NO”. By…

Where to use your lead magnet

Who doesn’t need a lead magnet? We talk a lot about the importance of having a powerful lead magnet. But one of the questions I hear a lot is: “Where should I promote to make it the most effective?” Here are some of the most effective…