Tag: Campaigns

How to create a successful marketing campaign?

What is a campaign? Small business owners have learned to segment their campaigns into three categories: traditional, digital, and social. While each campaign type can be beneficial in your business, these different approaches can help each other very effectively when properly set up. To understand how…

How to create a good Lead Magnet easily

What is a good lead magnet? Email is a very personal thing. You must give customers a good reason to provide you with their contact information. Simply inviting people to sign up for your list no longer generates the results it once did. You must give…

How to do marketing in slow season

Every business has slow seasons of the year. Mine too. Maybe it’s in the summer, or the beginning of the year, or tax season. When business and sales are slow. Or maybe you sell seasonal products that really only sell well in one season, such as…

New Facebook features for group admins

This is something really cool! Facebook Groups reaches 1 billion users. Facebook CEO Mark Zuckerberg says for the first time 1 billion people used its Groups feature in a single month to explore shared interests. Facebook has recently added community management features that every group admin loves. Group…

How to use Manychat to create automated Facebook chat messages

This will be shocking: 300% more open rates! Facebook launched its messenger ad feature on November 16, 2016. Manychat was the first bot that took advantage of it, when they immediately created their website as a tool to use Facebook messenger ads to successfully gain more…

Retargeting for cold, warm and hot traffic

 Cold Traffic Fact:  Not everyone clicking on your ads has heard of your brand before. Cold traffic is anyone who visits your site and has no idea who you are. They are often the majority of your traffic, especially if you are just start building your…