Tag: Campaigns
where to use lead magnet

Where to use your lead magnet

Who doesn’t need a lead magnet? We talk a lot about the importance of having a powerful lead magnet. But one of the questions I hear a lot is: “Where should I promote to make it the most effective?” Here are some of the most effective…

how to create a marketing campaign

How to create a successful marketing campaign?

What is a campaign? Small business owners have learned to segment their campaigns into three categories: traditional, digital, and social. While each campaign type can be beneficial in your business, these different approaches can help each other very effectively when properly set up. To understand how…

create good lead magnet

How to create a good Lead Magnet easily

Table of contents: What is a good Lead Magnet Brainstorm for Lead Magnet Ideas Create the content Place your Lead Magnet What is a good lead magnet?  Email is a very personal thing. You must give customers a good reason to provide you with their contact…

marketing in slow season

How to do marketing in slow season

Every business has slow seasons of the year. Mine too. Maybe it’s in the summer, or the beginning of the year, or tax season. When business and sales are slow. Or maybe you sell seasonal products that really only sell well in one season, such as…

New Facebook features for group admins

This is something really cool! Facebook Groups reaches 1 billion users. Facebook CEO Mark Zuckerberg says for the first time 1 billion people used its Groups feature in a single month to explore shared interests. Facebook has recently added community management features that every group admin loves. Group…

Retargeting for cold, warm and hot traffic

The table of contents: Retargeting Cold Traffic Retargeting Warm Traffic Retargeting Hot Traffic Cold Traffic  Fact:  Not everyone clicking on your ads has heard of your brand before. Cold traffic is anyone who visits your site and has no idea who you are. They are often…

10 +1 tips for a successful DM campaign

Who didn’t heard about Direct Mails? Direct mail presents some unique challenges compared to other marketing techniques, but also opens up some great opportunities that many other offline marketing tools don’t offer. How to plan and create a successful Direct Mail Campaign? 1) Start with your…

How to set up a marketing budget

You can set up your marketing budget in different ways You can calculate the exact amount you will spend on marketing, or you can estimate a number (hopefully close to reality). One thing is important: HAVE a number in your head and in your notebook that…

Which is the best marketing tool?

If you know and use these marketing strategies, you have a chance to grow your business, and achieve a steady stream of new customers. But if you don’t use it, your success will be up and down, at the whim of the marketplace. You won’t have…

marketing goals

Marketing goals

One of the most stressful things I remember having to deal with was when people would ask me what I wanted to be when I grew up – while I was still in high school. It’s really hard to answer this question when you are 16…

How marketing makes sales smooth and easy?

As a business owner, you might struggle with one or more of the following: You feel that being “good at sales” means being pushy, and it makes you uncomfortable You think that customers hate sales pitches and won’t buy your products, so you lower your prices…

If your sales are low: 4 tips how to shine on the rainy days

It feels much better being able to shine when everybody else is struggling with their businesses. Any business has its own ups and downs. Almost nobody likes these changes. Everyone likes balance and security, that sense of stability when existing customers buy more and new customers…

unusually marketing tools

10 unusual marketing tools your competitors don’t use

If you are fighting for the attention of potential customers, and your marketing strategy is very similar to that of your competitors, you should expand your choice of marketing tools to ones that your competitors don’t use. Paid ads, website, DM, brochures – we all know these.…