Tag: email marketing

The best way to start email marketing

There are almost 5 billion email accounts all over the world. That’s more email accounts than Facebook accounts! You’ve probably seen reports that show that email marketing has the highest ROI. That means that if you are selling something, you practically HAVE TO do email marketing.…

Autoresponder email marketing services – comparison

Choosing the best autoresponder service can make a significant impact on the success of your email marketing campaign. A good email marketing service enables you to create highly engaging emails, allows you to manage your subscribers’ information, segments users into meaningful groups, and tracks the performance of…

Short VS Long email copy

There are key types of emails that you can send to your list: long-form emails (usually in the form of a sales letter), or short emails. Which should you choose? It depends on a number of factors: It depends on your industry. Some audiences simply need…

7 reasons why nobody opens your emails

Have you ever worked on a new email campaign, sent it out, and then been disappointed by a depressing numbers of opens? What’s the whole point of your campaign, if nobody opens your email? If your open rates are not as good as you want them…

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

The best short headline formulas

The headline is everything Your headline should be clear and interesting, and focus on your audience’s problem. Create clear headlines that clearly articulate how the article or the product will solve their problem. An effective headline combines a powerful benefit with the promise of useful information…

Where to use your lead magnet

Who doesn’t need a lead magnet? We talk a lot about the importance of having a powerful lead magnet. But one of the questions I hear a lot is: “Where should I promote to make it the most effective?” Here are some of the most effective…

The pros of writing a monthly email newsletter

Why write a monthly newsletter? An advertisement can get stuck in a customers’ “Ad filter”, which helps them block “junk emails” intended for sales. However, a newsletter goes through. Why? Because it’s interesting, entertaining, and useful. The newsletter builds your relationship with your customer. When they…

How to create a good Lead Magnet easily

What is a good lead magnet? Email is a very personal thing. You must give customers a good reason to provide you with their contact information. Simply inviting people to sign up for your list no longer generates the results it once did. You must give…