Tag: Facebook
Facebook ads structure

Understanding the Facebook ads structure

The Facebook ads structure has 3 different levels: ad campaign, ad sets, and ads creative. They are referred to as ad objects. Campaigns contain ad sets Ad sets exist a level below campaigns, and contain ads Ads belong to ad sets, which in turn belong to campaigns Editing an existing…

Facebook offer ad

Creating a Facebook “Offer Ad”

Before you get started To create a Facebook offer ad for a Page, you must be an admin. If you’ve just created a Page, the option to create an offer becomes available after three days. Things to remember about a Facebook offer ad: You can’t edit…

social media competitor analysis

Social media competitor analysis

Coming up with a social media marketing strategy is not an easy task. You can have a better picture if you closely monitor your competitors’ strategies, use the things that work, and learn from their mistakes. It can help you turn an average strategy into a…

Facebook ad metrics illustration

Tracking results – Facebook ad metrics

When it comes to metrics that evaluate results, some are far more important than others. The likes, shares, and clicks that your Facebook ad generates, the conversions that occur from that ad, leads generated from that ad: are all important to evaluate the overall success of…

FB lead ads

‘Facebook Lead Ads’ Secrets

Why Facebook lead ads? When you collect a lead’s personal info, you send them to a dedicated landing page where they can enter their email address and get access to a freebie. Quality leads usually do that. They are so interested in your offering that they…

social media marketing strategy illustration

Creating a social media marketing strategy

Social media is everywhere. It has changed the way people live and communicate. 2.77 billion people have some active social media profile. It’s addictive. Half of the social media users check their social media platforms first thing in the morning. 71% of social media users are…

fb ad strategy

Facebook ad strategy in 5 easy steps

Facebook has become an essential online marketing channel for small businesses. Therefore, there’s a huge potential in creating Facebook advertisements. Developing advertising strategies on Facebook is easier than you expect, and almost everyone you would want to reach is there. Users go to Facebook to see…

new facebook feature

Social Learning Groups: New Facebook Feature

Do you have your own Facebook group? Good news!  There is a new feature that will let you and your members engage more and provide increased value to your group. With Social Learning learning center, you can create Video Courses that your members can take. It’s…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Facebook ads fail

9 reasons why Facebook ads fail

With close to 2 billion users on Facebook, it represents a huge opportunity for businesses to use the platform. If done right, Facebook ads usually generate great ROI and conversions. But if you are new to Facebook advertising, things may not turn out as expected or…

Facebook changes page

Facebook changes that affect business pages

Stay up-to-date with new Facebook changes: Facebook has changed how it ranks the posts and updates from “Pages” that appear in the users’ News Feeds. In short, you’ll see more posts from friends and family. And you’ll see fewer posts from a “Page”. New York Times says: “Prioritizing…

Faceook boost

Facebook 101: Boosted posts

Read the Facebook 101 guide: How often should I post Facebook Marketing Tools Another good way to make your posts shown to your followers is to boost your posts. A boosted post is an organic Facebook post that was originally on the timeline of your Facebook…

Facebook marketing tools

Facebook marketing 101: Facebook marketing tools

Read the Facebook 101 guide: Boosted posts How often should I post Your Facebook Page Your Facebook page is the starting point for all your Facebook marketing. Ideally, you want it to be ranking in a Facebook search for your name or the name of your…

how often post on Facebook

Facebook Marketing 101: How often should I post?

Read the whole Facebook 101 guide: Facebook marketing tools Boosted posts How often should I post on Facebook? Less is more… Over-posting content is one of the most common mistakes brands tend to make on Facebook. Posting too frequently is not only annoying, but you can’t…