Tag: market research
How well your marketing is working

Marketing Test: How well your marketing is working?

Do you want to know how well your marketing is working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

how much spend on marketing

How much should you spend on marketing?

The question I often hear and it’s probably one of the most important one: How much should I spend on marketing? Earlier, when only the big companies did marketing, it was a business expense, nothing more. The general attitude was: “Ok, we have a yearly budget,…

market research questions 2

20 Questions to ask when conducting market research

Every marketer agrees that every marketing activity (new product launch, new campaign, new ad, etc.) has to begin with proper market research. You can do it by asking specific questions and doing competitive research on your own. Market research can give you insights into your market,…

why market research

Why market research matters

Market research is essential to you and your brand’s long-term success. Conducting market research on a regular basis is important for every business to keep up with the changing market trends and needs, and to make sure that the current marketing channels and campaigns are successful.…

set up a marketing plan

How to set up a marketing plan easy

Have you wondered why some businessmen are so popular? They sell their product or service for the highest price, get tons of traffic to their website, and have hundreds of thousands of social media followers? Because they do something that most entrepreneurs don’t: they market themselves,…

marketing tips

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

market research

Market research: The Ultimate Guide

Market research can give a business line of sight into what new products and services may bring new, profitable opportunities, and what market segments may be underserved and ripe for the picking. Market research can also provide insights into whether a business is effectively meeting its…

create a buyer persona

Laser audience targeting: How to create a detailed buyer persona?

The “ideal customer” image One method of defining your ideal customer is to create an “imaginary” character that represents that customer, called a buyer persona. The more detailed you can make this persona, the better you will know what and how to market them. Think about…