Tag: market research
social media marketing strategy illustration

Creating a social media marketing strategy

Social media is everywhere. It has changed the way people live and communicate. 2.77 billion people have some active social media profile. It’s addictive. Half of the social media users check their social media platforms first thing in the morning. 71% of social media users are…

competitor research

Competitor research – Analyze how your competition is doing

There are a lot of reasons and benefits to doing competitor research. Some of the top reasons include: Learning what customers are talking about Understand where your product or service stands in the market Determine the customer’s pain point Know the strengths and weaknesses of your…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

how much spend on marketing

How much should you spend on marketing?

The question I often hear and it’s probably one of the most important one: How much should I spend on marketing? Earlier, when only the big companies did marketing, it was a business expense, nothing more. The general attitude was: “Ok, we have a yearly budget,…

market research questions 2

20 Questions to ask when conducting market research

Every marketer agrees that every marketing activity (new product launch, new campaign, new ad, etc.) has to begin with proper market research. You can do it by asking specific questions and doing competitive research on your own. Market research can give you insights into your market,…

why market research

Why market research matters

Market research is essential to you and your brand’s long-term success. Conducting market research on a regular basis is important for every business to keep up with the changing market trends and needs, and to make sure that the current marketing channels and campaigns are successful.…

set up a marketing plan

How to set up a marketing plan easily

Have you wondered why some businessmen are so popular? They sell their product or service for the highest price, get tons of traffic to their website, and have hundreds of thousands of social media followers? Because they do something that most entrepreneurs don’t: they market themselves,…

marketing tips

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

market research

Market research: The Ultimate Guide

Market research can give a business line of sight into what new products and services may bring new, profitable opportunities, and what market segments may be underserved and ripe for the picking. Market research can also provide insights into whether a business is effectively meeting its…

google analytics report

Measuring results with Google Analytics

Do you need Google Analytics? The answer is a big “yes”. Whether you have a blog as a side income or your business is your sole income for the family, you want to make sure it grows efficiently. Google Analytics is the best way to do…

5 steps of market positioning

It’s easy as 1×1 If you just start your business, market positioning is one of the first steps you have to do. If your company already exists, you should do your market positioning now to: capture larger audience and articulate a clear marketing message. Let’s see…