Tag: market research

20 Questions to ask when conducting market research

Every marketer agrees that every marketing activity (new product launch, new campaign, new ad, etc.) has to begin with proper market research. You can do it by asking specific questions and doing competitive research on your own. Market research can give you insights into your market,…

Why market research matters

Market research is essential to you and your brand’s long-term success. Conducting market research on a regular basis is important for every business to keep up with the changing market trends and needs, and to make sure that the current marketing channels and campaigns are successful.…

How to set up a marketing plan easy

Have you wondered why some businessmen are so popular? They sell their product or service for the highest price, get tons of traffic to their website, and have hundreds of thousands of social media followers? Because they do something that most entrepreneurs don’t: they market themselves,…

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

Market research: The Ultimate Guide

Market research can give a business line of sight into what new products and services may bring new, profitable opportunities, and what market segments may be underserved and ripe for the picking. Market research can also provide insights into whether a business is effectively meeting its…

Laser audience targeting: How to create a detailed buyer persona?

The “ideal customer” image One method of defining your ideal customer is to create an “imaginary” character that represents that customer, called a buyer persona. The more detailed you can make this persona, the better you will know what and how to market them. Think about…

Measuring results with Google Analytics

Do you need Google Analytics? The answer is a big “yes”. Whether you have a blog as a side income or your business is your sole income for the family, you want to make sure it grows efficiently. Google Analytics is the best way to do…

5 steps of market positioning

It’s easy as 1×1 If you just start your business, market positioning is one of the first steps you have to do. If your company already exists, you should do your market positioning now to: capture larger audience and articulate a clear marketing message. Let’s see…

6 Marketing Myths

Marketing mistakes that most entrepreneurs make – and never know it I have a number of happy, hard-working entrepreneurs who had great ideas and the drive, but when it came to marketing their products or services and themselves, they all made the same mistakes over and…