Tag: marketing strategy
make a customer buy again

Tactics you can use to make a customer buy again

1. Upselling “Would you like fries and a drink with that?” this is the famous question that makes hundreds of million dollars for McDonalds. Robert Cialdini talks about it in his book “The Psychology of Persuasion”. He calls it the contrast principle. It comes into play…

5 marketing strategies

The only 5 marketing strategies you will ever need

You don’t have to be super creative or a genius to market your small business. You only need 5 marketing strategies. How many do you use? While many companies make a super-detailed, super-expensive, marketing campaign using only the newest technology, there are only 5 main strategy…

Lead generation strategies your competitors don’t use (Video)

Lead generation is one of the most important goals of your marketing. It’s all about finding new people who are interested in your product and them in your sales funnel. When we talk about lead generation, we automatically think about lead magnets and opt-in forms. But…

chatbot

How you can use a chatbot for content marketing

Have you ever heard the phrase, “content is king”? Content marketing used to be just something that differentiates you from your competitor and builds credibility. Now you can use content for many other things: For lead generation, engagement, creating and managing a community, entertaining, informing and…

grow your facebook page 2018

How to grow your Facebook page under $250/month in 2018

Having an engaged social media audience is critical for marketing in 2018. And I said engaged, because it’s key. You don’t want just followers that never look at your content, don’t like your posts, and don’t comment and share. Having real followers, people that are really…

social media competitor analysis

Social media competitor analysis

Coming up with a social media marketing strategy is not an easy task. You can have a better picture if you closely monitor your competitors’ strategies, use the things that work, and learn from their mistakes. It can help you turn an average strategy into a…

restaurant chatbot blueprint illustration

Restaurant chatbot blueprint (copy and paste template)

If you have a traditional restaurant with catering and/or take out, a fast food restaurant, or delivery food service, this restaurant chatbot blueprint can help you in your business. If you have a menu, a few different food options, and perhaps a few added services, you…

Chatbot blueprint for coaching business

Chatbot blueprint for coaching business

There are a lot of ways to use a chatbot. Facebook Messenger bots give you an opportunity to engage with your followers, answer their questions, or guide them – and all of this through an automated tool. You don’t even have to look at the conversation,…

social media marketing strategy illustration

Creating a social media marketing strategy

Social media is everywhere. It has changed the way people live and communicate. 2.77 billion people have some active social media profile. It’s addictive. Half of the social media users check their social media platforms first thing in the morning. 71% of social media users are…

get rid of bad backlinks

Identify and get rid of bad backlinks

Link building is important for rankings, but if you don’t know what you are doing, it can ruin your SEO. So what should you do? One very important step to using link building to improve your SEO (and not harm it): Identify and remove bad backlinks.…

fb ad strategy

Facebook ad strategy in 5 easy steps

Facebook has become an essential online marketing channel for small businesses. Therefore, there’s a huge potential in creating Facebook advertisements. Developing advertising strategies on Facebook is easier than you expect, and almost everyone you would want to reach is there. Users go to Facebook to see…

print marketing isnt dead

Print Marketing Is Dead – Long Live Print!

Print Marketing Isn’t Dead! (Part 1 of 2) “Print marketing is dead” is a statement I have heard numerous times in the past few years. In this world of digital, well, everything, printed documents are often considered a dying holdover from a different age. In many…

email marketing and blogs

How email marketing and blogs can work together

Every marketer knows the importance of email marketing and blogging. They can work individually, but you can support each other’s goal and basically help your email marketing and blogs work together. This means that if you create a marketing strategy that combines blogging and email marketing…

competitor research

Competitor research – Analyze how your competition is doing

There are a lot of reasons and benefits to doing competitor research. Some of the top reasons include: Learning what customers are talking about Understand where your product or service stands in the market Determine the customer’s pain point Know the strengths and weaknesses of your…

keyword search blog

Keyword research: start your SEO Strategy here

Keyword research is one of the most important, valuable, and highest return activities in the SEO field. It’s not just about getting visitors to your site, but even more important, about getting the right visitors. And keyword research, combined with optimal keyword usage, does just that. Whenever…

Learn the power of upsell

Learn the power of Upsell

How do you generate more profit? Learn the secret of the upsell offer! Many business owners are afraid of upselling. They don’t want to come across as too pushy or as if they are making a sales pitch. When upselling is done right, it doesn’t feel…

SEO strategy

Develop a successful SEO strategy

Developing an SEO strategy is not about picking some keywords and writing some blog posts. You have to take time and do some research to be able to set up an accurate and helpful SEO plan. In this post, I’m going to share with you my…