Tag: Sales
Learn the power of upsell

Learn the power of Upsell

How do you generate more profit? Learn the secret of the upsell offer! Many business owners are afraid of upselling. They don’t want to come across as too pushy or as if they are making a sales pitch. When upselling is done right, it doesn’t feel…

How well your marketing is working

Marketing Test: How well is your marketing working?

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you…

Disabled

Being ADA Compliant in a Digital World

If you are a business owner with a physical location (office, storefront, factory, etc.), you are likely familiar with the American Disabilities Act (ADA). Being ADA-compliant for a physical location means wheelchair ramps, automatic doors, Braille signs and controls, handicap-accessible restrooms… What about the digital world?…

Post-purchase user experience

Creating a better post-purchase experience

You made the sale. Now what? We typically put a lot of money and time into making sales. We invest in market research and advertising campaigns. We run promotions, print nice catalogs and brochures, and spend hours training our sales staff. But for many companies, the…

blog can help with sales

How your blog can help with sales?

Blogging. Everyone is doing it. But does it really help sales? And if it does, how? Many small businesses think that blogging can bring results only for big companies. But blogging success doesn’t depend on the size of the company. How blogging can increase your sales:…

promotional product ideas

101 promotional product ideas

What an idea! Have you thought about promoting your business by giving away something with your logo or business name? There are literally thousands of options and ideas out there, from utilitarian to decorative to fun, and to fit all kinds of budgets. Promotional products can…

blog sales funnel

How to fit your blog in the sales funnel

A content marketing funnel has 3 different parts. BOFU – the bottom of the funnel MOFU – the middle of the funnel TOFU – top of the funnel The bottom of the funnel are blogs, social media posts, ebooks, audio podcast, video podcast, physical magazine. The…

marketing tips

43 marketing tips from the pros

When I first started in marketing, I used to write down marketing quotes I’ve heard, that inspire me every day and help me do better things in my business. In this article I collected 43 of my favorite quotes about digital marketing from some of the best-known names…

where to use lead magnet

Where to use your lead magnet

Who doesn’t need a lead magnet? We talk a lot about the importance of having a powerful lead magnet. But one of the questions I hear a lot is: “Where should I promote to make it the most effective?” Here are some of the most effective…

create good lead magnet

How to create a good Lead Magnet easily

Table of contents: What is a good Lead Magnet Brainstorm for Lead Magnet Ideas Create the content Place your Lead Magnet What is a good lead magnet?  Email is a very personal thing. You must give customers a good reason to provide you with their contact…