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10 unusual marketing tools your competitors don’t use

10 unusual marketing tools your competitors don’t use

By on Dec 10, 2016

Reading time: 11 minutes

If you are fighting for the attention of potential customers, and your marketing strategy is very similar to that of your competitors, you should expand your choice of marketing tools to ones that your competitors don’t use.

Paid ads, website, DM, brochures – we all know these.

But there are a lot of marketing and promotional channels that many business owners overlook…

Business cards

You might not have thought about it, but it’s a potentially high-volume marketing channel that people use every day.

Almost everyone has business cards printed, but most people don’t really think about what they put on them.

How hard does your business card work for your success?

  1. Include your slogan

Your slogan is a quick introduction.

You can print it at the back of the card, a space that is often overlooked, but makes your card noticeable from front or back. It’s important to find a strong, impactful message for your slogan .

  1. Who will benefit from contacting you?

As a title, below your name, include your target audience’s name.

Nobody cares.

Tell them what you are, and for whom. In my case, it looks like:

Don’t: “Krisztina Rudnay, marketing consultant with 10 years experience”

Do: “Krisztina Rudnay – marketing strategist for startup entrepreneurs”

  1. Include your website

If you have a website, include the URL, and provide a very brief description what they will find there, for example, “Download the Ultimate Guide for gardening here:”

  1. Include your social media channels

Most businesses regard social media as a way to tell their story and engage with customers.

It only makes sense to highlight your Facebook page, Twitter, and/or Instagram account on your card.

Give curious new customers and partners a chance to see what you’re all about by directing them to the social channels where you’re active – but only those that are truly relevant to your business and that you have a marketing plan behind.

Avoid sending them to personal pages not focused on your business.

  1. Think of your card as a call to action

Rather than printing a large volume of a single card design, consider producing small print runs of customized cards tailored to specific campaigns, or markets.

For example send people to your website to download your lead magnet – so you can direct marketing to them later.

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