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4 ways how can you use a chatbot

4 ways how can you use a chatbot

By on Mar 17, 2018

Reading time: 4 minutes

A few different ways how to use a chatbot:

I will write about 4 of my favorites a business should have:

People ask me:

“Are chatbots going to fade away soon?”

“Are chatbots the end of email marketing?”

My answer is: chatbots are just one of the many marketing tools that can help with your overall marketing performance. They are not meant to be a stand-alone solution, but part of a comprehensive marketing strategy.

Used correctly, chatbots can work great along with your other marketing strategies.

Let’s take a look at some of the applications where you can use a chatbot:

Subscription bot 

This is one of the most common strategies that companies use. The goal is simple: get new leads to sign up to be on your email list.

Once the conversation is triggered, the bot can segment the prospects by asking for a few details (gender preference, areas of interest, preferred frequency, etc.) and save the data.

The company then knows who the lead is, what their demographic profile is like, what kind of information they are interested in, and therefore which product they are likely to buy.

Chatbots can provide a really easy way to grow your subscribers and extend the reach of your email marketing.


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Conclusion

These are just a few ways how to use a chatbot. The options are endless…

Chatbots are great method for opening up a conversation with your customers, whether as a sales tool, or to help them resolve problems. Use them along with your other marketing tools to ensure customer satisfaction and to make tasks easier.

How do you use your chatbot, and which industry are you in? Share with us in the comments below.

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