6 Marketing Myths
Marketing mistakes that most entrepreneurs make – and never know it
I have a number of happy, hard-working entrepreneurs who had great ideas and the drive, but when it came to marketing their products or services and themselves, they all made the same mistakes over and over again.
If you realize that you believe one of these myths and find yourself doing it in your business, STOP IT…
You need to rethink your approach to marketing, before you waste more money and energy going down the wrong path. So what are some of the most common marketing myths that entrepreneurs believe? Read on:
Myth #1: PEOPLE ARE INTERESTED IN MY PRODUCT/SERVICES
This may come as a big shock, but customers are not really interested in what products or services you offer.
They care about one thing: what is the benefit to them?
How will your product help them fulfill a want?
At the end of the day, customers always think of themselves, and how you will help them achieve their dreams. Period. For example, if you are only advertising the products you offer, you are missing the mark.
Instead, you need to focus on how these products will help customers – what is the specific benefit that they will get out of it? For example, do you offer a program that helps participants lose the extra weight after pregnancy? Or maybe you are offering a special dining experience for couples who want to celebrate their anniversary in an exclusive environment?
In both cases, there is a specific benefit that a customer can relate to his or her situation.
Your message has to be about how you can change your customer’s life with your products or services.
How can you help them achieve a specific goal? How can you help them eliminate their frustrations or overcome fears?
It’s not about what you do. It’s about what you can do for THEM.