Smart marketing makes the customer feel smart

6 simple steps to start a new blog – from planning to execution

6 simple steps to start a new blog – from planning to execution

By on Sep 22, 2017

Reading time: 10 minutes

Blogging is a great avenue to express yourself, make great friends and even better, make extra money on the side.

It’s no wonder why blogging has become so popular.

The problem, however, remains how to start a new blog.

Typically, starting out anything can seem very hard and overwhelming at first attempt, and majority wind up getting lost in the mix. Starting a blog is not in any way different.

New bloggers who want to join the blogging community don’t seem to understand how or where they should start from.

Not to worry.

The good news is, starting a blog may not be the easiest thing to do, but it’s also not difficult so long as you understand the basic concepts and the right steps to take in creating your fantastic website.

Let us discuss some fundamental steps required in starting up a blog.

  1. Choose a Blogging Platform

The first decision you’ll need to make when you start a new blog is choosing the preferred blogging platform.

This step is usually a toughest as there are many blogging platforms to choose from.

Blogging platforms are of two types; Free and Self-hosted. With a free blogging platform, it’s free to sign up for an account, get a domain, and set up your site in few steps. Although, unless you pay for your particular domain, you’ll have the blogging platform’s name appended to your domain. There are many free programs such as WordPress and Blogger that are easy to set up and maintain without the need for any prior website design knowledge.

Self-hosted blogs look way more professional and perform more capacities thus; they are best for business. A self-hosted blog resides on an individual server.

There are a lot of third-party web hosting platforms that provide hosting space to own blogs which opens them to all of the advantages of a self-hosted blog. As a freelancing newbie, you’ll need a blogging platform that is easy to set up and doesn’t require any coding abilities.

Additionally, you also need to consider what sort of blog you intend to create both now and in the future because starting off your blog on the wrong platform can make it exceptionally hard to switch later on.

  1. Choose Web Hosting Platform

A web host is an online service that is responsible for storing your blog and ensuring that visitors can access it at all times.

It is vital to choose an ideal web hosting plan when starting out your blog.

Once you set out to choose the best hosting plan, you may be overwhelmed with some of the most confusing marketing in the technology industry.

Every vendor promises that they can offer you the best services.

Modern day web hosting is a frontier of numerous technologies and standards especially confusing to the nontechnical savvy blogger. Therefore, choosing the right hosting can be quite difficult.

This is why you will need to know and analyze the options made available to you.

There are various types of web hosting plans which includes shared, VPS and dedicated hosting. To employ the right web hosting platform for your blog, the easiest way to get started would be to figure out your hosting needs and then analyze all the different companies to see if their services match your hosting needs.

With shared hosting, your website sits on the same server as many other websites.

This means that all the sites share the same server resources. Shared web hosting could lead to sites going down if one of the websites has issues or the slow loading of all the websites on the server due to the overloading. This effect is popularly called  “bad neighbor” and is one of the main reasons shared hosting is not the best idea.

Still, Shared hosting is the most widely used hosting platform because it is a  great option for low-cost hosting packages.

Virtual private server (VPS) hosting plan is much stronger than the fundamentally shared hosting, yet it costs significantly not as much as ultra-intense dedicated hosting.

A VPS server is a shared environment but is not as dense as the shared hosting limiting a server to a maximum of 20 websites. It is the most balanced web hosting option and can easily be migrated to.

Dedicated hosting plans as the name imply hosts a website on a dedicated server. This issue often guarantees maximum performance, instant scalability, and advanced management.

It is ideal for websites with huge traffic. For beginners, the easy decision lead is to start out small with a decent shared hosting account dependably. A shared hosting account is easy, simple to keep up, and adequate for most new locales.

Also, you can easily move up to VPS or dedicated hosting if the need arises. In choosing a web hosting vendor, it is important to look out for how certain features such as server reliability, upgrading, renewal costs, Multiple add-on domains, return policy and so on. Relate to your hosting needs.

  1. Set up a Domain

The domain is the URL of your website. Choosing a compelling domain name is critical to ensuring that your site is up and running both regarding marketing and Search Engine Optimization (SEO). The task of the picking out a domain name is not an easy job. You will need to engage in some online research on the business niche that your website is based on. In setting up a domain name, you must ensure that your domain name must be

  • memorable
  • easy to spell
  • effectively communicate the theme of your blog

These are essential to establishing your brand name. After selecting an ideal domain name that reflects the services you offer, you’ll need also to get it checked to guarantee that another organization isn’t currently using it. Verify that the domain name is ultimately accessible for you to enroll.

The next step in setting up your domain name is to choose a domain registrar to register the domain name. There are many domain name registrars that you can employ. An example is Godaddy which is the world’s largest domain name provider and additionally provides Web hosting and Email hosting services.

  1. Design your Blog

Your website design serves as its skin.

It will leave a lasting impression on potential clients when they access your site.  Your goal should be to create a site that appeals strongly to your target audience. With regards to planning your blog, utilizing a random kind of blog configuration can be a complete turn off to your potential clients. Along these lines, you can employ the use of templates to spice up and bring life to your blog design.

Picking the correct template is essential, yet it doesn’t require investing a large amount of energy to create it yourself. There are various free blog layouts accessible that can be used on most major blogging sites and frameworks, including Blogger and WordPress.

Also, remember that free designs might also be employed by a wide range of bloggers, which implies they might not be unique to your website only. Another choice would be to consider obtaining a blog layout planned particularly for you by a design expert. Proficient creators can make a range of the best formats accessible.

They regularly give you the most adaptability since they have an extraordinary number of templates to assist you with. Now and then people use both mobile phones and tablets to access web contents all over the world.

This implies that phones and tablets have become a primary source of network traffic. If your selected theme does not respond well to the smaller mobile screens,  there is a high probability that you will be losing valuable traffic because visitors access your website on these devices, they may not be able to navigate or make sense of your posts. Ensure that your blog design is responsive to all kinds of devices.

5. Create Great Content

At the heart of blogging is the ability to create great content that drives traffic to your website.

The main essence of online content generation such as blogs, websites, articles, etc., is to drive intelligent bits of information than can be easily absorbed to a target consumer.

When creating content for a blog, it can be quite tempting to go the route of developing content that focuses on educating and solving potential problems. And while this is a great route to take, it can also result in a missed opportunity to interact with your target audience and connect with them on a very personal level.

Concentrate on creating content that is engaging to your clients. Info-graphics are an excellent way to spice up your blog posts. More recently, it has been proven that human beings are visual learners.

With info-graphics, viewers will not only simply enjoy reading your blog posts but are also more likely to remember them and the information contained in your posts. Catchy headlines is another useful tool in creating quality content. Ensure to use catchy headlines that draw the attention of your clients to our website.

Furthermore, emotions rule the day when it comes to social media. When you’re creating content for your audience, getting them to engage with it on an emotional level is an incredible way to connect with them.

Personalize your blogs posts in different forms such as personal essays, inspirational stories, opinions, rants etc. This is a recipe that works every time and is another nice way of engaging your target audience.

6. Build Traffic

A blog or website which does not have any traffic is as good as useless.

Learning to build traffic is an essential component in starting out a blog. After you have succeeded in putting up great content, the next step required would be to focus on getting your target audience to visit your website.

Keywords and SEO are the key tools in driving traffic to your blog. These two tools enable you to get targeted traffic from search engines, and users can find the right information and answers they’re searching the web for. In promoting your blog, being strategic about where you spend your time is very essential.

Although it may seem kind to establish your presence across the full range of social networks, you’ll burn out fast enough trying to excel with every social site. The best approach will be to find out where bloggers with contents similar to your hangout. This will give you insight on how they drive their traffic and how you can incorporate this strategy to drive traffic to your blog.

Link building, either through traditional efforts such as outreach programs or guest blogging, social media, and leveraging partnerships, are some of the strongest ways to obtain or drive massive traffic. Furthermore, you can also utilize Google analytics tools to see which sites are driving the most referral activity.

Discover the forums and websites your targeted interest group visits, and get very dynamic. Participate in blog discussions by commenting and providing solutions to problems this will create backlinks to your website. Regardless of what freelancing niche you choose to focus on and who it serves, you will most definitely require a site, and beyond having your website, blogging is an incredibly powerful tool that you can utilize to attract subscribers, customers and clients. Starting out your blog may seem rather overwhelming when you look at the steps involved from a holistic point of view.

IT is important to break these steps down as listed in this article and to take each one after the other in starting out your new blog.


Following these simple steps will have you set up your blog in no time.

In blogging, skills, strong communication, and positive brand reputation are critical in winning over clients, but at the same time, it’s vital to ensure your blog is set up correctly so that you can ensure that you deliver the best services to your target audience at all times.

Related articles: Be better at blogging – 8 blog secrets revealed

Blogs and email marketing – how do they work together?

10 reasons why you should start blogging

52 marketing channels if you don’t know where to advertise your business