Smart marketing makes the customer feel smart

Posts by rudnayk

Email paradox: unsubscribes actually grow your revenue
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Email paradox: unsubscribes actually grow your revenue

By on Jun 13, 2019 in Uncategorized |

In email marketing, there is a little buzz about unsubscribes. Most companies thinks unsubscribes mean that their email marketing efforts failed, and they do everything to keep people on their list. There is a myth that says: 0.2% unsubscribe rate is normal, 0.5% is a red flag that you have to work on it, and above that is a catastrophe. “Please, don’t unsubscribe,...

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Quick marketing plan execution in 5 easy steps
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Quick marketing plan execution in 5 easy steps

By on May 31, 2019 in Uncategorized |

It’s not easy to create a marketing plan. And it takes time, research and thinking. I collected the fundamentals in a short system, you can go through and execute in an evening. What are the 5 simple steps you need to follow to write a marketing plan? A marketing plan which is not just a quick mish-mash, but it really can work great if you put the effort in it. It...

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