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Blog SEO: Where to use keywords?

Blog SEO: Where to use keywords?

By on Jul 1, 2017

Where to use keywords?

  1. Title

The title is the name of your site. Ideally it contains one or two keywords and it has to wake up a visitor’s interest. If you can, include the keywords in the beginning of the text.

Title tags should be descriptive and readable. Creating a compelling title tag will help grab attention on the search results page, and attract more visitors to your site. This underscores that SEO is about more than just optimization and strategic keyword usage, but also the entire user experience.

As title tags are such an important part of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit.

Try to keep the keyword phrase as close to the beginning of the title tag as possible

The title element of a page is meant to be an accurate, concise description of a page’s content. It is critical to both user experience and search engine optimization.

Be mindful of length

Search engines display only the first 65-75 characters of a title tag in the search results. This is also the general limit allowed by most social media sites, so sticking to this limit is normally recommended.

2. Meta description tag

The meta description tag, or meta tag, provides a short description of a page’s content. This is the description you see when you get a result for a search. Note that search engines do not use the keywords or phrases in this tag for rankings. However, meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results.

Creating a readable, compelling description using important keywords can generate a much higher click-through rate of searchers to your page.

Search engines generally cut off meta description longer than 160 characters, so it’s generally wise to stay under this limit.

3. H1, H2, H3, bold, italic

These are much like the headings in a book, but these come in a very specific order. H1, H2, H3, H4, and so on, with H1 starting the page as the main heading (the biggest letters). The remaining heading codes decrease to the lower level headings on the site. They are all important for search engines.

Ideally, there should only be one H1 tag on each page, and you can have as many h2s, h3s, and h4s as needed. Also, make sure your headings contain keywords and are relevant to the content on your website.

Here are examples of how the different levels would appear in HTML format:

<h2>Section title</h2>

Bold text is worth a try, too. It’s good because you can make important text into a more visible format for users, which can also make it easier to recognize important terms and information, and Google ranks it as more important content.

4. Domain

If your domain contains your keyword, that’s awesome. It will be obvious to search engines what the site is about.

The same principle applies to sub-pages. If you write a sub-page for your website, or posts for your blog, give them a unique URL that contains keywords for the page. This will help boost their searchability and improve their ranking in search engine results.

Domain names that contain keywords get a lot higher rank than domains without keywords. Exact match domain names rank even higher.

Another important factor is reliability. Be sure that your domain loads quickly, and downtime is minimal. That means it needs to work properly as much as possible. Finding a reliable hosting service can be very helpful in maximizing reliability.

5. Pictures and videos

For search engine bots to properly index images, videos, and other non-text content, alt tags need to be applied to each image, adding a brief description of what the image or video contains. If you are including instructions on your website: how to assemble a table, and have an image of someone completing an assembly step, your alt tag might be something like “attach-table-legs-to-frame”. Another example in proper HTML format would look something like this:

<img src=”” alt=“marketing-tip-collection” />

In addition, make sure your image names are relevant to the image. The picture of the cup of coffee might be called best-coffee-OC.jpg instead of image3.jpg.

It can also improve the user experience of the page for people using accessibility tools on their computers, such as e-readers.

6. URL

The best URLs are human-readable and without lots of parameters, numbers, and symbols. When your blog or website gives an automatic URL like this:

transform it into a more readable static version like this:

Even a single dynamic parameter in a URL can result in lower overall ranking and indexing.


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