Smart marketing makes the customer feel smart

Facebook is down: this is how to be prepared
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Facebook is down: this is how to be prepared

By on Mar 13, 2019 in Uncategorized |

At the moment, we can’t post or send messages on Facebook and Instagram – but I don’t mind – and you don’t have to either: Pain in the butt? It is. For us too. Ads are running, post should be scheduled and submitted… But we are not worried. And you won’t have either. Better: you will be confident, because you are prepared....

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Set up a Simple Marketing Campaign in 3 easy steps
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Set up a Simple Marketing Campaign in 3 easy steps

By on Jan 28, 2019 in VIP |

Marketing plan vs. marketing campaign “A marketing plan provides the overall, high level strategy based on the business’s objectives over a period of time. A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal.” Well… Creating a marketing campaign is one of my favorite things. I can be creative, I can build a whole working...

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How Digital Marketing Will Change in 2019
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How Digital Marketing Will Change in 2019

By on Dec 28, 2018 in POPUP 52, VIP |

Before you launch your own marketing campaign, you need to create a marketing strategy. Download our FREE proven Marketing strategies you will need to grow your business.  The move into 2019 also comes with changes in digital marketing. Read on to learn my thoughts for 2019, what new features and trends are on the horizon, and how you can make changes in your...

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7 steps sales copy template
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7 steps sales copy template

By on Dec 2, 2018 in VIP |

Sales copy : How to write an effective one? The anatomy of a sales copy The copy doesn’t need to be flashy to sell. Doesn’t even have to do too difficult to write. People sometimes spend days, or even weeks on a sales copy. But if you have a good and proven template, what successful marketers and business owners use, you can be done within a few hours. The sales...

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Tactics you can use to make a customer buy again
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Tactics you can use to make a customer buy again

By on Nov 12, 2018 in POPUP 5 |

1. Upselling “Would you like fries and a drink with that?” this is the famous question that makes hundreds of million dollars for McDonalds. Robert Cialdini talks about it in his book “The Psychology of Persuasion”. He calls it the contrast principle. It comes into play when two different things presented sequentially, feel more different than they really are. For...

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The only 5 marketing strategies you will ever need
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The only 5 marketing strategies you will ever need

By on Oct 18, 2018 in LM ebook new, POPUP 52 |

Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook You don’t have to be super creative or a genius to market your small business. You only need 5 marketing strategies. How many do you use? While many companies make a super-detailed,...

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My favorite ads
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My favorite ads

By on Oct 14, 2018 in POPUP 52, VIP |

Here are some of my favorite ads. If you ever created ads, you know it’s not easy. And there are a lot of things play in role: how to structure the ads, what kind of media to use, how to craft the message, what colors to use, and a lot more. Here are some of my favorite ads that don’t require fancy technology to make, just some creativity and humor. This...

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6 ideas how to re-purpose your Facebook Live videos
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6 ideas how to re-purpose your Facebook Live videos

By on Sep 25, 2018 in quiz |

Content is king. The more content you create, the more you can educate, engage, and entertain your audience, and the more they will get to know you. But every platform has its own audience (with maybe a little overlap here and there), and you have opportunities to capture new people. You don’t have to write 2 new blog posts, author an ebook chapter, create a video,...

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Where is your marketing leaking? (Video)
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Where is your marketing leaking? (Video)

By on Sep 19, 2018 in POPUP 5 |

Script: Where is your marketing leaking? Lead generation Well, the first part is for marketing tools that you generate leads with. Find and put new people in your sales funnel who are interested in your product. Fill this part with marketing tools you currently use to generate new leads. What marketing tools can you use? Everything which is market research. Research...

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How to create professional video testimonials
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How to create professional video testimonials

By on Sep 6, 2018 in POPUP 52, quiz |

Video testimonials are very powerful marketing tools. Every smart company uses them. Why? One of the best ways to improve your business’s image is to use testimonials from happy customers. This lets your potential customer hear about your product from people just like them. They can learn the benefits of the product, success stories of someone used the product well,...

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How you can use a chatbot for content marketing
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How you can use a chatbot for content marketing

By on Aug 18, 2018 in chatbot blueprint |

Have you ever heard the phrase, “content is king”? Content marketing used to be just something that differentiates you from your competitor and builds credibility. Now you can use content for many other things: For lead generation, engagement, creating and managing a community, entertaining, informing and teaching, and much more. Now some companies use content...

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Facebook ad checklist (Infographic)
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Facebook ad checklist (Infographic)

By on Aug 7, 2018 in FB book |

Creating a successful Facebook ad is a lot of work. There are a lot of things that have to be in place: the objective, the headline, the picture or video, the Call to action, and more. Sometimes it feels overwhelming. You know what should you write to create the perfect ad, but sometimes we miss out small things. Me too. That’s why I created this checklist to be...

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How to grow your Facebook page under $250/month in 2018
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How to grow your Facebook page under $250/month in 2018

By on Aug 4, 2018 in 5 strategies, FB book |

Having an engaged social media audience is critical for marketing in 2018. And I said engaged, because it’s key. You don’t want just followers that never look at your content, don’t like your posts, and don’t comment and share. Having real followers, people that are really and actively interested in your topic, is one of the most important social media marketing...

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My favorite Lead Magnet designs
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My favorite Lead Magnet designs

By on Jul 26, 2018 in LM ebook new |

Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook The lead magnet is the first impression with your lead. Who never heard about you before, or at least never interacted you. They don’t follow you on Facebook, and don’t consume your content. Therefore you...

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Email Open Rates by Industry
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Email Open Rates by Industry

By on Jul 18, 2018 in POPUP 147 |

Email Open rate Comparison by Industry Chart Have you wondered if enough people open your emails? Are you frustrated with your low open rates? Take a look at these charts to find out the average open rate in your industry: As of April 2018: Business Type Open Rate (Total) Mobile Open Rate Tablet Open Rate Desktop Open Rate Click-Through Rate Bounce Rate Unsubscribe...

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Understanding the Facebook ads structure
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Understanding the Facebook ads structure

By on Jul 14, 2018 in 5 strategies, FB book |

The Facebook ads structure has 3 different levels: ad campaign, ad sets, and ads creative. They are referred to as ad objects. Campaigns contain ad sets Ad sets exist a level below campaigns, and contain ads Ads belong to ad sets, which in turn belong to campaigns Editing an existing ad set will affect all the ads that the ad set contains. Editing a campaign will...

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Creating a Facebook “Offer Ad”
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Creating a Facebook “Offer Ad”

By on Jul 7, 2018 in quiz |

Before you get started To create a Facebook offer ad for a Page, you must be an admin. If you’ve just created a Page, the option to create an offer becomes available after three days. Things to remember about a Facebook offer ad: You can’t edit offer ads after they’ve been published You can mute offers after they’ve been published You can limit the number of offers...

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The 3 message types a chatbot can send and the 24+1 hour rule
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The 3 message types a chatbot can send and the 24+1 hour rule

By on Jul 1, 2018 in 5 strategies, chatbot blueprint, VIP |

While Facebook messenger bots are still bringing incredible ROI and engagement level, Facebook has made some rules and guidelines how we can use them. There are strict rules about who can be a subscriber, what kind of messages a bot can send them, and when. In this article, I will explain the 3 main message types your chatbot can send to your subscribers, and the...

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The perfect chatbot flow
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The perfect chatbot flow

By on Jun 28, 2018 in chatbot blueprint, Manychat course |

The 4 main elements of a compelling chatbot flow copy Many marketers think that writing a chatbot flow is a quick task that only takes a few minutes. It is not. You have to craft a compelling conversation with engaging copy if you want your chatbot to succeed. Just like we plan and create our email messages that we send out to our list, you have to plan and really...

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