Smart marketing makes the customer feel smart

How to write a video script from your blog post
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How to write a video script from your blog post

By on Sep 17, 2019

Finding the next hot topic that makes your readers excited is not an easy task, so keep an eye on which old posts have been successful in the past.Once you’ve found successful blog posts: it’s typically not good to re-use them as blog posts, but with a little change, you can make them into a video script or even a podcast.However, don’t think that this...

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The Storytelling Based Advertising Strategy
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The Storytelling Based Advertising Strategy

By on Aug 21, 2019

The concept is based on the “Seinfeld sequence”, used in email marketing. At least that’s what Russell Brunsons (and many more marketers) called it. What is it? Basically, people like to know and hear about the lives of others when they are interesting enough. (Hi, influencers!) And if you already have a big follower list, this will become true in...

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7 faces of a chatbot
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7 faces of a chatbot

By on Aug 8, 2019

A couple years ago every marketer was excited about chatbots.Most articles and chatbot videos are about the technical stuff; only a handful talk about the functionality.That’s why I wrote this article:  To show you many of the great ways you can you use your chatbot. Did you know that companies have 75-95% open rates when they send out a broadcast? I think every...

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Content marketing: 16 content types you should try
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Content marketing: 16 content types you should try

By on Jul 25, 2019

Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook What kind of content should you include in your marketing mix? In this article, I collected the most popular content types you can use, and how can you use them for best results. These content types are...

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How to improve product value with a good copy
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How to improve product value with a good copy

By on Jul 1, 2019

If you think that just because you have a good product, you don’t need good copy, stop reading this article. But if you get it that communication plays a big role in success, then these techniques will help you show the real value of your products (and get more sales). But my product is good enough Maybe everyone knows this in your company, but your customers don’t...

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Write thumb-stopping mobile-content
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Write thumb-stopping mobile-content

By on Jun 26, 2019

Get 17 video courses (lifetime access + access to all future updates) for 50% off (+ help an abandoned dog find a forever home)         Mobile content is relatively new; there are not many copywriting classes that focus specifically on teaching it. Because I haven’t found anything about copywriting for mobile devices, I researched almost 300...

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Email paradox: unsubscribes actually grow your revenue
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Email paradox: unsubscribes actually grow your revenue

By on Jun 13, 2019

In email marketing, there is a little buzz about unsubscribes. Most companies thinks unsubscribes mean that their email marketing efforts failed, and they do everything to keep people on their list. There is a myth that says: 0.2% unsubscribe rate is normal, 0.5% is a red flag that you have to work on it, and above that is a catastrophe. “Please, don’t unsubscribe,...

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Quick marketing plan execution in 5 easy steps
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Quick marketing plan execution in 5 easy steps

By on May 31, 2019

It’s not easy to create a marketing plan. And it takes time, research and thinking. I collected the fundamentals in a short system, you can go through and execute in an evening. What are the 5 simple steps you need to follow to write a marketing plan? A marketing plan which is not just a quick mish-mash, but it really can work great if you put the effort in it. It...

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Facebook is down: this is how to be prepared
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Facebook is down: this is how to be prepared

By on Mar 13, 2019

At the moment, we can’t post or send messages on Facebook and Instagram – but I don’t mind – and you don’t have to either: Pain in the butt? It is. For us too. Ads are running, post should be scheduled and submitted… But we are not worried. And you won’t have either. Better: you will be confident, because you are prepared....

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Set up a Simple Marketing Campaign in 3 easy steps
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Set up a Simple Marketing Campaign in 3 easy steps

By on Jan 28, 2019

Marketing plan vs. marketing campaign “A marketing plan provides the overall, high level strategy based on the business’s objectives over a period of time. A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal.” Well… Creating a marketing campaign is one of my favorite things. I can be creative, I can build a whole working...

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How Digital Marketing Will Change in 2019
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How Digital Marketing Will Change in 2019

By on Dec 28, 2018

Before you launch your own marketing campaign, you need to create a marketing strategy. Download our FREE proven Marketing strategies you will need to grow your business.  The move into 2019 also comes with changes in digital marketing. Read on to learn my thoughts for 2019, what new features and trends are on the horizon, and how you can...

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7 steps sales copy template
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7 steps sales copy template

By on Dec 2, 2018

Sales copy : How to write an effective one? The anatomy of a sales copy The copy doesn’t need to be flashy to sell. Doesn’t even have to do too difficult to write. People sometimes spend days, or even weeks on a sales copy. But if you have a good and proven template, what successful marketers and business owners use, you can be done within a few hours. The sales...

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Tactics you can use to make a customer buy again
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Tactics you can use to make a customer buy again

By on Nov 12, 2018

1. Upselling “Would you like fries and a drink with that?” this is the famous question that makes hundreds of million dollars for McDonalds. Robert Cialdini talks about it in his book “The Psychology of Persuasion”. He calls it the contrast principle. It comes into play when two different things presented sequentially, feel more different than they really are. For...

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The only 5 marketing strategies you will ever need
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The only 5 marketing strategies you will ever need

By on Oct 18, 2018

Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook You don’t have to be super creative or a genius to market your small business.You only need 5 marketing strategies.How many do you use?While many companies make a super-detailed,...

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My favorite ads
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My favorite ads

By on Oct 14, 2018

Here are some of my favorite ads. If you ever created ads, you know it’s not easy. And there are a lot of things play in role: how to structure the ads, what kind of media to use, how to craft the message, what colors to use, and a lot more. Here are some of my favorite ads that don’t require fancy technology to make, just some creativity and humor. This...

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6 ideas how to re-purpose your Facebook Live videos
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6 ideas how to re-purpose your Facebook Live videos

By on Sep 25, 2018

  Content is king. The more content you create, the more you can educate, engage, and entertain your audience, and the more they will get to know you. But every platform has its own audience (with maybe a little overlap here and there), and you have opportunities to capture new people. You don’t have to write 2 new blog posts, author an ebook chapter, create a...

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