Smart marketing makes the customer feel smart

6 ideas how to re-purpose your Facebook Live videos
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6 ideas how to re-purpose your Facebook Live videos

By on Sep 25, 2018

  Content is king. The more content you create, the more you can educate, engage, and entertain your audience, and the more they will get to know you. But every platform has its own audience (with maybe a little overlap here and there), and you have opportunities to capture new people. You don’t have to write 2 new blog posts, author an ebook chapter, create a...

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Where is your marketing leaking? (Video)
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Where is your marketing leaking? (Video)

By on Sep 19, 2018

Where is your marketing leaking? Lead generation Well, the first part is for marketing tools that you generate leads with. Find and put new people in your sales funnel who are interested in your product. Fill this part with marketing tools you currently use to generate new leads. What marketing tools can you use? Everything which is market research. Research new...

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Lead generation strategies your competitors don’t use (Video)
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Lead generation strategies your competitors don’t use (Video)

By on Sep 16, 2018

Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook Lead generation is one of the most important goals of your marketing. It’s all about finding new people who are interested in your product and them in your sales funnel. When we talk about lead...

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How to create professional video testimonials
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How to create professional video testimonials

By on Sep 6, 2018

  Video testimonials are very powerful marketing tools. Every smart company uses them. Why? One of the best ways to improve your business’s image is to use testimonials from happy customers. This lets your potential customer hear about your product from people just like them. They can learn the benefits of the product, success stories of someone used the...

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My favorite Lead Magnet designs
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My favorite Lead Magnet designs

By on Jul 26, 2018

Create a killer Lead Magnet that makes your audience hang on your words – even if you don’t have the tools or the creativity. Click here to download the free ebook The lead magnet is the first impression with your lead. Who never heard about you before, or at least never interacted you. They don’t follow you on Facebook, and don’t consume your content. Therefore you...

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Email Open Rates by Industry
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Email Open Rates by Industry

By on Jul 18, 2018

Email Open rate Comparison by Industry Chart Have you wondered if enough people open your emails? Are you frustrated with your low open rates? Take a look at these charts to find out the average open rate in your industry: As of April 2018: Business Type Open Rate (Total) Mobile Open Rate Tablet Open Rate Desktop Open Rate Click-Through Rate Bounce Rate Unsubscribe...

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Creating a Facebook “Offer Ad”
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Creating a Facebook “Offer Ad”

By on Jul 7, 2018

Before you get started To create a Facebook offer ad for a Page, you must be an admin. If you’ve just created a Page, the option to create an offer becomes available after three days. Things to remember about a Facebook offer ad: You can’t edit offer ads after they’ve been published You can mute offers after they’ve been published You can limit the number of offers...

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The 3 message types a chatbot can send and the 24+1 hour rule
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The 3 message types a chatbot can send and the 24+1 hour rule

By on Jul 1, 2018

While Facebook messenger bots are still bringing incredible ROI and engagement level, Facebook has made some rules and guidelines how we can use them. There are strict rules about who can be a subscriber, what kind of messages a bot can send them, and when. In this article, I will explain the 3 main message types your chatbot can send to your subscribers, and the...

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The perfect chatbot flow
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The perfect chatbot flow

By on Jun 28, 2018

The 4 main elements of a compelling chatbot flow copy Many marketers think that writing a chatbot flow is a quick task that only takes a few minutes. It is not. You have to craft a compelling conversation with engaging copy if you want your chatbot to succeed. Just like we plan and create our email messages that we send out to our list, you have to plan and really...

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Restaurant chatbot blueprint (copy and paste template)
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Restaurant chatbot blueprint (copy and paste template)

By on Jun 14, 2018

If you have a traditional restaurant with catering and/or take out, a fast food restaurant, or delivery food service, this restaurant chatbot blueprint can help you in your business. If you have a menu, a few different food options, and perhaps a few added services, you can literally copy and paste this template and set up your own restaurant chatbot. Once the user...

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Chatbot blueprint for coaching business
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Chatbot blueprint for coaching business

By on Jun 6, 2018

There are a lot of ways to use a chatbot. Facebook Messenger bots give you an opportunity to engage with your followers, answer their questions, or guide them – and all of this through an automated tool. You don’t even have to look at the conversation, your chatbot will handle everything (OK, almost everything). If you are a business coach (or offer other coaching...

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‘Facebook Lead Ads’ Secrets
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‘Facebook Lead Ads’ Secrets

By on May 27, 2018

Create a killer Lead Magnet that makes your audience hang on your every word – even if you don’t have the tools or the creativity. Click here to download the free ebook Why Facebook lead ads?When you collect a lead’s personal info, you send them to a dedicated landing page where they can enter their email address and get access to a freebie.Quality leads usually do...

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