Smart marketing makes the customer feel smart

100 tips

Marketing Test: How well is your marketing working?
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Marketing Test: How well is your marketing working?

By on Apr 17, 2018

Do you want to know how well is your marketing working? Answer these questions and statements with YES or NO. Give yourself 1 point for each YES. NOTE: The question is not about what you KNOW, but what you DO in your marketing efforts. If you know that you have to integrate the particular question or topic into your business, but haven’t done so yet, you don’t...

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10 metrics to measure in a marketing campaign
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10 metrics to measure in a marketing campaign

By on Dec 30, 2017

Introduction Everyone knows that measuring results is one of the most important parts of a marketing campaign.  Without measuring and analyzing the results of your efforts, you can’t say if your campaign was successful or failed. For example, how do you know if your lead generation campaign generated enough leads if you don’t measure how many leads you generated? Or...

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How to come up with marketing campaign ideas
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How to come up with marketing campaign ideas

By on Dec 23, 2017

To market your product or service successfully, you’ve got to have that “big idea” for campaign that sets you apart from your competitors. When you come up with a solid campaign idea that resonates with you, it will be easier to develop your headlines, sub headlines, ads, and other content around it. But sometimes we all feel empty, when nothing comes to mind. Here...

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Benefits VS Features in Sales Copy
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Benefits VS Features in Sales Copy

By on Dec 7, 2017

The question: Do you talk about true benefits in your sales copy? Not sure? One of the biggest mistakes a copywriter can make is confusing features with benefits. Very often, sales copy only lists the features of a product—and that’s usually just not enough to make a sale. Don’t forget: your audience doesn’t want to hear about you or your product, especially when...

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How to do marketing in slow season
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How to do marketing in slow season

By on Aug 24, 2017

Every business has slow seasons of the year. Mine too. Maybe it’s in the summer, or the beginning of the year, or tax season. When business and sales are slow. Or maybe you sell seasonal products that really only sell well in one season, such as ice cream in the summer, or ski lift tickets in the winter. But don’t be afraid of the slow season! There are so many...

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14 tips how to be productive – for entrepreneurs who work from home
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14 tips how to be productive – for entrepreneurs who work from home

By on Aug 5, 2017

There are 2 types of people who work from home: Those who are productive, and those who procrastinate all day. Which are you? If you fall into the second category, or you are a sort of in the second category, read this article. Working from home provides its own luxuries, but it is also very easy to become lazy and neglect certain tasks. Working at home is filled...

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