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Short VS Long email copy
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Short VS Long email copy

By on Jan 1, 2018

There are key types of emails that you can send to your list: long-form emails (usually in the form of a sales letter), or short emails. Which should you choose? The short or long email copy? It depends on a number of factors: It depends on your industry. Some audiences simply need more information than others. A short email may work well to inform people about an...

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How to do marketing in slow season
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How to do marketing in slow season

By on Aug 24, 2017

Every business has slow seasons of the year. Mine too. Maybe it’s in the summer, or the beginning of the year, or tax season. When business and sales are slow. Or maybe you sell seasonal products that really only sell well in one season, such as ice cream in the summer, or ski lift tickets in the winter. But don’t be afraid of the slow season! There are so many...

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How to write the perfect email newsletter?
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How to write the perfect email newsletter?

By on Aug 16, 2017

Do you even need an email newsletter? To figure out what kind of newsletter you want to send, first do some research. Are there successful email newsletters in your industry that people like to subscribe to? What’s in them? What is the lead magnet they subscribe for? What else is in the subscription emails? Send out 90% educational, 10% promotional emails We all...

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How do you write a killer email subject line
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How do you write a killer email subject line

By on Aug 3, 2017

Email marketing is weird… But once you figure out, it’s very effective. But first, your email has to get opened. First things first, you need a great subject line Spending a little extra time on your subject line will help you boost email open rates, avoid the junk folder, and get your message in front of the right people. In that crucial make-or-break moment when...

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