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Email marketing

Email paradox: unsubscribes actually grow your revenue
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Email paradox: unsubscribes actually grow your revenue

By on Jun 13, 2019

In email marketing, there is a little buzz about unsubscribes. Most companies thinks unsubscribes mean that their email marketing efforts failed, and they do everything to keep people on their list. There is a myth that says: 0.2% unsubscribe rate is normal, 0.5% is a red flag that you have to work on it, and above that is a catastrophe. “Please, don’t unsubscribe,...

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Write a successful re-engagement email, and win back your subscribers
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Write a successful re-engagement email, and win back your subscribers

By on Apr 14, 2018

Before you re-engage your subscribers, you NEED subscribers. Here is a free ebook: how to create a lead magnet so desirable that qualified prospects gladly exchange their best contact info just to get their hands on it. While email is a good way to connect with your costumers, the open rates and the engagement level is not linear. The customer relationship doesn’t...

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