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FB book

Facebook ad checklist (Infographic)
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Facebook ad checklist (Infographic)

By on Aug 7, 2018 in FB book |

Creating a successful Facebook ad is a lot of work. There are a lot of things that have to be in place: the objective, the headline, the picture or video, the Call to action, and more. Sometimes it feels overwhelming. You know what should you write to create the perfect ad, but sometimes we miss out small things. Me too. That’s why I created this checklist to be...

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How to grow your Facebook page under $250/month in 2018
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How to grow your Facebook page under $250/month in 2018

By on Aug 4, 2018 in 5 strategies, FB book |

Having an engaged social media audience is critical for marketing in 2018. And I said engaged, because it’s key. You don’t want just followers that never look at your content, don’t like your posts, and don’t comment and share. Having real followers, people that are really and actively interested in your topic, is one of the most important social media marketing...

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Understanding the Facebook ads structure
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Understanding the Facebook ads structure

By on Jul 14, 2018 in 5 strategies, FB book |

The Facebook ads structure has 3 different levels: ad campaign, ad sets, and ads creative. They are referred to as ad objects. Campaigns contain ad sets Ad sets exist a level below campaigns, and contain ads Ads belong to ad sets, which in turn belong to campaigns Editing an existing ad set will affect all the ads that the ad set contains. Editing a campaign will...

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10 examples of good Facebook ads – why a Facebook ad works?
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10 examples of good Facebook ads – why a Facebook ad works?

By on Feb 11, 2018 in FB ad fail, FB book |

We all know that Facebook ads are a great way to get more customers, and leads. But if your ad is not optimized, you will lose money on running Facebook campaigns. So what makes an ad successful? Here are 10 examples of Facebook ads that worked, and why: Facebook Ad #1 Slack uses the Before/After grid amazingly, as they focus on how customers will feel after using...

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Don’t advertise your product! Use this instead:
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Don’t advertise your product! Use this instead:

By on Oct 19, 2017 in FB ad fail, FB book |

Do not advertise your product directly. Instead, if you want good results, use this: Good job! You’ve finally started advertising on Facebook. You set up your audience, wrote a compelling post, uploaded some pictures, and gave it a go! You sit patiently in front of your computer and wait for the buyers. But they don’t come. What’s the problem? Maybe not...

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Retargeting for cold, warm and hot traffic
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Retargeting for cold, warm and hot traffic

By on May 7, 2017 in FB ad fail, FB book |

The table of contents: Retargeting Cold Traffic Retargeting Warm Traffic Retargeting Hot Traffic Cold Traffic  Fact:  Not everyone clicking on your ads has heard of your brand before. Cold traffic is anyone who visits your site and has no idea who you are. They are often the majority of your traffic, especially if you are just start building your brand. These people...

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