Smart marketing makes the customer feel smart

POPUP 5

Tactics you can use to make a customer buy again
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Tactics you can use to make a customer buy again

By on Nov 12, 2018 in POPUP 5 |

1. Upselling “Would you like fries and a drink with that?” this is the famous question that makes hundreds of million dollars for McDonalds. Robert Cialdini talks about it in his book “The Psychology of Persuasion”. He calls it the contrast principle. It comes into play when two different things presented sequentially, feel more different than they really are. For...

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Where is your marketing leaking? (Video)
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Where is your marketing leaking? (Video)

By on Sep 19, 2018 in POPUP 5 |

Where is your marketing leaking? Lead generation Well, the first part is for marketing tools that you generate leads with. Find and put new people in your sales funnel who are interested in your product. Fill this part with marketing tools you currently use to generate new leads. What marketing tools can you use? Everything which is market research. Research new...

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