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The Storytelling Based Advertising Strategy
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The Storytelling Based Advertising Strategy

By on Aug 21, 2019

The concept is based on the “Seinfeld sequence”, used in email marketing. At least that’s what Russell Brunsons (and many more marketers) called it. What is it? Basically, people like to know and hear about the lives of others when they are interesting enough. (Hi, influencers!) And if you already have a big follower list, this will become true in...

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7 faces of a chatbot
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7 faces of a chatbot

By on Aug 8, 2019

A couple years ago every marketer was excited about chatbots.Most articles and chatbot videos are about the technical stuff; only a handful talk about the functionality.That’s why I wrote this article:  To show you many of the great ways you can you use your chatbot. Did you know that companies have 75-95% open rates when they send out a broadcast? I think every...

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Email paradox: unsubscribes actually grow your revenue
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Email paradox: unsubscribes actually grow your revenue

By on Jun 13, 2019

In email marketing, there is a little buzz about unsubscribes. Most companies thinks unsubscribes mean that their email marketing efforts failed, and they do everything to keep people on their list. There is a myth that says: 0.2% unsubscribe rate is normal, 0.5% is a red flag that you have to work on it, and above that is a catastrophe. “Please, don’t unsubscribe,...

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Set up a Simple Marketing Campaign in 3 easy steps
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Set up a Simple Marketing Campaign in 3 easy steps

By on Jan 28, 2019

Marketing plan vs. marketing campaign “A marketing plan provides the overall, high level strategy based on the business’s objectives over a period of time. A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal.” Well… Creating a marketing campaign is one of my favorite things. I can be creative, I can build a whole working...

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How Digital Marketing Will Change in 2019
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How Digital Marketing Will Change in 2019

By on Dec 28, 2018

Before you launch your own marketing campaign, you need to create a marketing strategy. Download our FREE proven Marketing strategies you will need to grow your business.  The move into 2019 also comes with changes in digital marketing. Read on to learn my thoughts for 2019, what new features and trends are on the horizon, and how you can...

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